Blogs written by

Andromeda is Meta's next generation personalized ad recommendation system. It prioritizes unique themes and visually differentiation in ads.

You look at the dashboard and see weak views, low clicks, and zero conversions. The immediate reaction is to point fingers: “Wrong creator. Wrong audience. They just didn’t try hard enough.”

Most Digital Asset Managers (DAMs) are built for archival. They are digital warehouses designed to store finished files. But ad teams don't need a warehouse; they need a factory floor.

If you are a creative strategist or a video editor, you know that "Digital Asset Management" (DAM) is usually a fancy word for "folders where videos go to die."

Not everyone loves combing through gifts, the crowds, and standing in a long line for checkout. Some people hate this unnecessary stimulation and would rather pay extra than endure the hustle and bustle in the mall.

A well-organized video library allows you to find winning ads faster. So how do you organize your way to winning ad campaigns?

Discover the 5 behaviors to transform your Ad Creative Team into a powerhouse. Elevate your brand with these strategies for your DTC brand.

Hook iterations in video ads are often overlooked. Here's what you need to know.

Hook iterations in video ads are often overlooked. Here's what you need to know.

Easy and effective tips to maximize the impact of your videos.

Ask these 9 questions to identify the right creative strategist. Interviewing creative strategists doesn't have to be hard.