The Right Moment Wins the Campaign. Find It First.
Recharm helps marketing teams find scenes, dialogue and memorable moments, so every trailer, teaser and social clip starts with the right material.
Best match
Helping creative teams get more from their existing footage
One Release Creates Weeks of Marketing Content
The hard part isn’t storing footage. It’s knowing which moment fits which idea, and when it can run.
- 01
Many Formats
Teasers, trailers, interviews, social clips and paid ads. - 02
Many Sources
The finished title, publicity shoots, BTS and partners. - 03
Moving Approvals
What’s too revealing today may be fine after release.
One Title. Many Teams Looking for Moments.
Without search, requests go back to the few people who know the footage.
| Team | Typical request |
|---|---|
| Trailer editors and agencies | “Find the strongest reaction or reveal.” |
| Social and digital | “Find a moment for a 15-second clip.” |
| Publicity and PR | “Which scenes can we share before release?” |
| Talent relations | “Find promo moments featuring this actor.” |
| Distribution and partners | “Which assets are approved for this market?” |
Three Things the Marketing Team Needs to Know
Where the Moments Are
If the library only finds the file, the editor still has to search it.
Scene-level visual search and transcript search find the line, the reaction or the character intro.
What’s Approved
Spoilers, territories and channels all change what can run.
Usage rights stay on the footage. Approvals stay with the studio.
Which Version to Use
Trailers, cutdowns and localized versions pile up fast.
Clear release metadata separates source footage from approved deliverables.
Confidence in the Material. Confidence in the Story.
| Content Manager | Creative Director | |
|---|---|---|
| Priority | Keep footage tied to the right release | Build campaigns that capture the story |
| Biggest risk | Sharing an outdated or unauthorized asset | Revealing too much or misrepresenting the title |
| Success | Teams find the right material on their own | Strong concepts reach production faster |
From Promotional Idea to the Right Footage
Find Scenes
Search for a chase, a reaction or a character entering a room.
Search Dialogue
Remember the line, not the episode? Transcript search finds it.
Revisit Interviews and BTS
Find the moments the first campaign left behind.
Unlimited Users
Editors, agencies and social teams search one library.
Recharm isn’t a production archive or finishing system. It helps marketing find and reuse the footage it has.
What Searchable Footage Has Helped Creative Teams Achieve
Customer-reported results from brands with in-house creative teams, not studios or broadcasters.
What to Look for in a Media Marketing DAM
- Scene-level search. Editors find single moments inside long videos.
- Dialogue search. Spoken lines without rewatching.
- Release context. Title, episode, talent and release stay attached.
- Rights on every clip. Teams check usage before reuse.
- Self-serve access. Social, publicity and creative search on their own.
- Long-term reuse. Footage stays findable for post-release campaigns.
FAQ
Is Recharm a Production Archive or MAM?
No. Recharm makes footage searchable for marketing and creative teams. It doesn’t replace archives, finishing systems or specialist media asset management.
Can Recharm Search for Specific Dialogue?
Yes. Transcript search finds spoken lines across uploaded footage.
Does Recharm Manage Talent Usage Rights?
Usage rights are stored on each clip. Studios stay responsible for agreements and approvals.
How Much Does Recharm Cost?
The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.