You Can’t Direct the Same Take Twice. Keep Every One.
Recharm helps pet brands find animal reactions, product demos and creator footage, so the best moments from every shoot stay useful.
Best match
Helping creative teams get more from their existing footage
Animal Footage Is Hard to Recreate. Losing It Shouldn’t Be Easy.
A model can repeat a line. A dog won’t react the same way twice.
- 01
Unpredictable Shoots
Long takes and a lot of waiting for the right moment. - 02
Seconds That Matter
The bowl run or the first sniff of a new toy lasts a few seconds. - 03
Footage From Everywhere
Creators, customers and agencies, each with their own terms.
One Pet Brand. Many Teams Searching.
Nobody should have to remember where every reaction was filmed.
| Team | Typical request |
|---|---|
| Ecommerce and retail partners | “Find a dog using this feeder.” |
| Paid social | “Find the moment the dog gets excited.” |
| Brand and creative | “Find a natural moment between a pet and its owner.” |
| CRM and subscriptions | “Find feeding footage for puppy owners.” |
| Agencies and editors | “What do we already have for this product?” |
Three Things Every Pet Clip Needs to Keep
The Animal, Product and Action
Kitchen_Shoot_Day2 doesn’t say which pet or what happens.
Visual search finds animals, objects and actions on screen. Variants and life stages belong in metadata.
The Permissions
A customer may allow an organic post, not a paid ad.
Creator tags and usage rights stay on every clip.
The Moment Worth Keeping
A 30-minute feeding shoot may hold seconds worth running.
Every scene is searchable, so editors skip straight to the first bite.
The Content Manager Protects the Library. The Creative Director Finds the Story.
| Content Manager | Creative Director | |
|---|---|---|
| Priority | Keep footage organized and ready for reuse | Create campaigns that connect with pet owners |
| Biggest risk | Reusing content without checking permissions | Forced-looking footage or repeated ideas |
| Success | Teams find assets on their own | More authentic concepts reach production |
Keep the Moments That Are Hardest to Recreate
Find Animals and Actions
Search for a dog eating or a cat playing with a product.
Moments in Long Takes
Find the usable seconds without reviewing every take.
Creator and Customer Content
Tags and rights keep it reusable after the first campaign.
Unlimited Users
Marketers, editors and agencies search one library.
What Searchable Footage Has Helped Creative Teams Achieve
Customer-reported results from in-house creative teams, not pet-specific case studies.
What to Look for in a Pet Brand DAM
- Behavior search. Editors find specific pet actions inside long takes.
- Product organization. Footage ties to the right products and campaigns.
- Creator and customer content. Every source lives in one place.
- Rights on every clip. Teams check permissions before reuse.
- Self-serve access. Marketing, ecommerce and creative search on their own.
- Long-term reuse. Footage stays findable after the first campaign.
FAQ
Can Recharm Find Specific Animals or Actions?
Yes. Search for a dog eating, a cat playing or a pet using a product. Product variants belong in metadata.
Can Recharm Organize Customer and Creator Videos?
Yes. Creator tags, usage rights and shared access keep every source in one library.
Does Recharm Approve Pet Health Claims?
No. Your regulatory, veterinary and legal teams review claims. Recharm helps them find the footage to review.
How Much Does Recharm Cost?
The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.