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Claude skill·Recharm plugin

Make Video/make-video

Hand your editor a prototype, not a brief.

One prompt renders a watchable ad from your own Recharm footage. Eight formats, from a 6-second bumper to a two-minute VSL. Each cut needs only a light editor touch, and because the skill is token efficient you can run several Claude sessions at once and prototype a batch of angles in an afternoon.

1 / 8
Bumper
6-second skippable ad
  • Prototypes, not briefs. Your editor gets a watchable cut with the hook, structure and selects in place.

  • A light editor touch. Timing, captions and picks are real. A pro finishes it in minutes.

  • Run sessions in parallel. Token efficient, so a strategist can prototype a batch of angles at once.

Examples

Eight formats. One prompt each.

Every cut below was rendered straight out of a Claude session from a Recharm library. Hit play for sound. The prompt under each one is what kicked it off.

0:0616:9
Bumper·Magic Spoon

6-second skippable ad

A YouTube bumper: one claim, one pack shot, logo out. Product footage plus a motion-graphic stat, no voiceover.

/make-video Make a 6-second YouTube bumper for Magic Spoon Protein cereal, 16:9. One hook, one claim (0g sugar, 13g protein), end on the box. No voiceover, upbeat music.
See the original post
0:259:16
Problem / Solution·Boll & Branch

Talking head with animated fillers

A creator-led hot-sleeper hook. Where the library had no b-roll for a beat, the skill built animated product cards from the website instead.

/make-video 25-second 9:16 problem/solution ad for Boll & Branch. Lead with a creator talking about waking up hot at night, cut to bedding b-roll, and if we have no footage for a beat, build an animated card from the website product images. Captions on.
See the original post
0:289:16
Creator mashup·Magic Spoon

Mashup

A bold text hook, then four creators stitched into one argument, closing on a review-count end card.

/make-video Build a 9:16 creator mashup for Magic Spoon Cocoa aimed at adults who miss cereal. Open with a text hook "Who said grown-ups have to quit cereal?", stitch the best lines from 3 or 4 creators, end on the box with the 80,000+ five-star reviews.
See the original post
0:109:16
Motion graphic·ILIA

10-second motion graphic

Pure Remotion. Swatch footage, a single consumer stat, and serif type pulled from the brand site.

/make-video 10-second 9:16 motion graphic for ILIA Liquid Light. Use the serif type and palette from the website, one consumer stat (100% said glowy, not glittery), swatch footage, product at the end. Music only.
See the original post
0:209:16
VO ad·Magic Spoon

Voiceover

Generated voiceover over fitness and flavor b-roll, with captions synced to the read.

/make-video 20-second 9:16 voiceover ad for Magic Spoon. Angle: hit your protein goal with cereal. Show every flavor on the counter, someone eating it after a workout, and the nutrition panel. Generate a confident female VO and sync captions to it.
See the original post
0:269:16
Testimonial mashup·HexClad

Talking head mashup

Two creators carry one story. Chef b-roll and knife close-ups cover the cuts between them.

/make-video 26-second 9:16 testimonial mashup for the HexClad Damascus knife set. Two creators, one story: "I upgraded one thing and everything changed." Cover the cuts with chef b-roll and knife close-ups, end on a steak money shot. Serif captions.
See the original post
1:409:16
Video sales letter·MaryRuth's

2-min VSL

Long-form. One creator anchors the whole piece while product collages and callouts build the case.

/make-video Make a 100-second 9:16 VSL for MaryRuth's skin supplement. Structure: fine lines problem, 'you are doing everything right' empathy, the cluttered skincare counter, why this works, offer. Itzel is the lead creator; use product collages for the proof section. Captions on.
See the original post
0:309:16
Mixed motion + footage·AG1

Problem / Solution

An animated "stack" opener, unboxing b-roll, ingredient callouts, and a branded end card in one cut.

/make-video 30-second 9:16 problem/solution ad for AG1 Pro. Open with an animated "the stack" graphic (four bottles collapsing into one), then unboxing b-roll, ingredient callouts (5g creatine, Ca-HMB), a gym-bag lifestyle shot, and a "Make a PRO move" end card with drinkag1.com.

How it works

From prompt to MP4 in five steps

The skill is brand-agnostic. It learns a brand once, caches what it learned, and stops for your approval before anything renders.

  1. 01

    Detects the brand

    Works out which brand you mean, matches it to your Recharm library and confirms before it touches anything.

  2. 02

    Learns the library and the brand

    Pulls labels, scene types, creators and products from Recharm. Harvests palette, fonts, claims and packshots from the brand site. Cached per brand.

  3. 03

    Asks the six production questions

    Ratio, duration, ad type and reference, product, creator, music, voiceover and branding. Then it stops talking.

  4. 04

    Scripts and plans the cut

    Writes from ten hook structures, searches the library beat by beat, looks at every pick, and shows you the scene plan for approval.

  5. 05

    Renders and delivers

    Generates VO and music with ElevenLabs, cuts with ffmpeg or Remotion, QCs with a contact sheet, hands you the MP4 and saves a Recharm brief.

Formats it covers

Any ad type your library can support

9:16 or 16:9. Fifteen, twenty, twenty-five seconds or whatever you ask for. If the library is thin on a beat, it tells you before it scripts.

  • Testimonial
  • Problem / Solution
  • Promo
  • Comparison
  • Unboxing
  • Before / After
  • Tutorial
  • Skeptic
  • Founder
  • Urgent CTA
  • Motion graphics
  • Voiceover
  • VSL
  • Mashup
  • Bumper

What you need

A short toolchain

The skill runs a preflight and tells you exactly what is missing. Only the render is gated; the interview and plan work without it.

  • Required
    Recharm
    Your tagged footage library, connected over MCP.
  • Required
    ffmpeg + Node 18
    The renderer. One brew or winget install.
  • Optional
    ElevenLabs
    Generated voiceover and music. Optional; bring your own VO instead.
  • Optional
    Remotion
    Motion graphics and animated fillers. Pulled on demand with npx.

Try it on your own library

Install the Recharm plugin for Claude, connect your library, and type /make-video.