Empowering video editors Give video editors the context
to do their best work.
Recharm organizes creative assets and the strategy behind them, so editors can focus on storytelling instead of searching for clips and second-guessing the brief.
0:11
0:06
0:05
0:10
0:09
0:09
0:30
0:04Filters stacked in our demo library of 701 ILIA Beauty clips.
Why editors rarely work at full capacity.
Tick the statements that are true for your team. If two or more are, your tools are holding your editors back.
Tick the ones that are true for your team.
Find footage by what it’s for.
Most teams store assets in folder systems that take weeks to learn. Recharm sorts footage by creative purpose, so editors browse by what a clip does in an ad rather than where a file was saved.
- Hooks, testimonials and product shots
- Problem–solution moments
- B-roll and lifestyle clips
- Product Benefit112
- Product Description95
- Hook81
- Testimonial79
- CTA59
- Makeup Application56
- Results34
- How to Use29
- Product Intro26
- Holding Product23
- Beauty Enthusiast137
- Skincare-First117
- Clean Beauty Advocate59
- Everyday User58
- Natural Makeup Lover57
0:15- Uploaded asqC1LKi96LIx7K927Bj48x.mp4
- SceneMakeup Application
- CreatorPositive-Wolf
- PersonaSkincare-First
- EmotionConfidence
- Tagged byRecharm AI, on upload
Know what a clip is, and why it exists.
Editors shouldn’t have to guess how a clip fits into an ad. Recharm tags footage by persona, angle, problem and emotion, so the strategy travels with the clip.
- Persona: who the clip speaks to.
- Angle and problem: what it sells.
- Emotion: how it should land.
Room to experiment, inside the strategy.
Strategists set the rules: an emotion, a persona, a type of shot. Editors pick freely from every clip that fits them all. That builds trust both ways, and more variations ship faster.
0:110:060:050:100:090:09
0:07
0:09
0:09
0:03
0:03
0:04
0:09
0:07
0:080:15
0:08
0:21Real tag filters and clips from our demo library.
Here are three from your Recharm library:
0:04
0:04
0:07Or just ask Claude.
With the Recharm plugin, Claude runs visual search on your library for you. Hand it a brief or a rough idea and it pulls the matching shots, then flags what you still need to film.
Explore Claude skillsEditing, before and after Recharm.
- Editors search through folders
- Creative context is unclear
- Strategists answer constant questions
- Junior editors struggle with shot selection
- Editing velocity stays low
- Editors browse a structured library
- Hooks and sequences are easy to find
- Strategy is visible on every clip
- Editors work within clear guardrails
Creative output goes up without more meetings.
For every kind of editor.
Performance marketing teams
Produce high volumes of ad creative efficiently.
Creative agencies
Help editors collaborate and deliver faster across clients.
Execution editors
Build stronger judgment inside a clear framework.
Strategist editors
Move faster and test more creative concepts.
“New editors can easily identify clips for sequences without manually searching through Google Drive folders, making onboarding much simpler.”
Frequently asked questions
Why do so many video editors struggle in new teams?
Most editors don’t get the strategic context behind the ads. Without knowing the audience, the messaging angles and how the creative is structured, it’s hard to make strong editing decisions.
How does Recharm help editors work faster?
Recharm keeps creative assets and creative strategy in one place. Editors see how ads are structured and find the right footage quickly, instead of searching folders and waiting on answers.
What is the difference between a strategist editor and an execution editor?
Strategist editors shape creative direction and develop concepts. Execution editors focus on producing edits from structured briefs and instructions. Recharm helps both: strategists explore faster, and execution editors get clear guardrails.
Does Recharm help new editors ramp up faster?
Yes. Because assets are organized by creative role and concept, new editors understand the library quickly and start contributing meaningful work sooner.
How does Recharm improve collaboration between strategists and editors?
Both roles work from the same tagged library, so a strategist can point to a persona, angle or exact clip and the editor sees the same thing. That shared context cuts back-and-forth during editing.