Hundreds of Products. Multiple Teams. One Searchable Content Library.
Recharm helps retail teams find the right product shots and reuse footage across ecommerce, stores and campaigns.
Best match
Helping creative teams get more from their existing footage
Retail Content Gets Complicated Long Before the Next Campaign
The problem isn’t too little content. It’s that every shoot adds more to manage.
- 01
Shoots All Year
Every collection and product shoot adds more footage. - 02
Many Sources
Creators, agencies and in-house teams deliver in their own formats. - 03
One Person Holds the Context
The Content Manager knows what exists and whether it can be reused.
One Product Shoot. Many Different Teams.
When every team asks one person, the Content Manager becomes the search engine.
| Team | Typical request |
|---|---|
| Ecommerce | “Show every usable clip of this product.” |
| Paid social | “Find a close-up of the product in use.” |
| Store and regional marketing | “Which clips are cleared for this promotion or region?” |
| Brand and creative | “Find footage that matches this campaign’s look.” |
| Agencies and partners | “What have we already shot for this product?” |
Three Questions Every Shoot Raises
Which Products Are in It?
Recognizing a product isn’t the same as identifying its SKU.
Visual search finds a product in use. Exact SKUs and variants belong in your product data.
Which Moments Are Useful?
A 40-minute shoot can hold dozens of usable clips.
Every scene is searchable, so teams jump to the demo or hook without rewatching the file.
Who Can Use It?
Cleared for organic social isn’t cleared for paid ads.
Usage rights stay on the footage, so teams check before they reuse.
The Content Manager Needs Control. The Creative Director Needs Freedom.
| Content Manager | Creative Director | |
|---|---|---|
| Priority | Keep assets organized and ready to use | Produce consistent, effective creative |
| Biggest risk | Losing track of assets or rights | Delayed campaigns or needless reshoots |
| Success | Teams find assets on their own | More ideas reach production |
Organize for Reuse, Not Just Storage
Searchable on Arrival
AI tagging makes new footage findable by what it shows.
The Exact Moment
Visual and transcript search open the seconds you need.
Rights Attached
Creator tags and usage rights travel with every clip.
Unlimited Users
Every team searches one library, without file requests.
What Happens When Teams Can Find Their Footage
Customer-reported results, not guarantees.
What to Look for in a Retail DAM
- Fast ingestion. New shoots get organized without manual tagging.
- Moment-level search. Editors find single moments, not just files.
- Accurate product data. SKUs and collections stay correct.
- Rights on every clip. Teams check usage before reuse.
- Self-serve access. Every team searches without asking the Content Manager.
- Long-term reuse. Footage stays findable after the campaign ends.
FAQ
What Is a DAM for Retail Brands?
A system that helps retail teams organize, find and reuse product videos and campaign assets. Recharm is a video-first DAM that makes footage searchable and reusable.
Can Recharm Find Specific Products in Videos?
Yes, from visual descriptions of products and actions. Exact SKUs and variants depend on accurate product metadata.
Can Every Retail Department Use It?
Yes. Every plan includes unlimited users, so every authorized team searches the same library.
How Much Does Recharm Cost?
The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.