Ad Intelligence Reports

Real ad data, not opinions. See what entire categories are actually doing on screen.

93% of Supplement Ads Cite Zero Science

Recharm classified 873 supplement video ads from 24 brands frame by frame. 93% cite no science at all. See what the category actually does.

0% of Fitness Equipment Ads Show a Beginner

We classified 505 fitness equipment video ads from 20 brands frame by frame. Not one shows a beginner. See what actually holds the hook.

Hook Anatomy of Dog Food Brands

We classified 471 dog food video ads from 21 brands frame by frame. Picky eating accounts for 47% of named concerns. The rest of the category stays silent on why a dog needs a new food at all.

The Safety Claim Baby Gear Ads Almost Never Make

We classified 551 baby gear and maternity ads from 24 brands frame by frame. Safety certifications appear in 1 ad out of 551. See what the category is and is not willing to say out loud.

How Beauty Ads Quietly Dropped the Full-Coverage Pitch

We classified 520 makeup and cosmetics ads from 25 brands frame by frame. Skin-first framing now leads the category. One thing still missing: 93% make no shade-range or inclusivity claim at all.

Hook Anatomy of Hair Care Brands

We classified 522 hair care ads from 21 brands frame by frame. Growth and anti-thinning is the second-largest need in the category. The shame behind it appears in 1% of ads.

Men's Clothing: The Trust Signal Men's Clothing Ads Skip Every Time

We classified 738 men's apparel ads from 33 brands frame by frame. DTC apparel was built on the try-it-at-home promise. Almost nobody says it out loud.

Hook Anatomy of Anti-Aging Skincare Brands

Anti-Aging Skincare Spent a Decade Teaching People to Ask What's in the Bottle. Then Stopped Answering.