Pay for the Shoot Once. Use the Footage All Season.
Recharm helps fashion teams find garments and movement across collection shoots, and reuse them for ecommerce, social and retail.
Best match
Helping creative teams get more from their existing footage
A Shoot Ends in a Day. Its Content Has to Last All Season.
A shoot’s value isn’t what goes live on launch day. It’s how much stays usable after.
- 01
Every Channel Draws on It
Ecommerce, paid social, stores and wholesale partners. - 02
New Drops Keep Coming
Collections and colorways keep adding footage. - 03
Organized for the Set
Shoot-day folders don’t help anyone find a garment later.
One Collection. Many Teams Searching.
The collection should be open to every team, not just the people at the shoot.
| Team | Typical request |
|---|---|
| Ecommerce | “Find this jacket worn from different angles.” |
| Paid social | “Find the strongest movement shot from this collection.” |
| Wholesale and partners | “Which videos can we share with this retailer?” |
| Creator marketing | “Find approved try-ons featuring this garment.” |
| Brand and creative | “Find looks with this styling and mood.” |
Three Things Every Fashion Clip Needs to Keep
The Garment, Style and Colorway
Look14_Take3 doesn’t say which garment is in it.
Visual search finds garments and outfits on screen. Style codes and colorways belong in verified metadata.
The Model’s Permissions
Some footage is cleared only for certain campaigns or territories.
Creator tags and usage rights stay on every clip.
The Movement That Sells
Nobody should rewatch a shoot for three seconds of fabric.
Every scene is searchable, so the drape of a jacket or the swing of a dress surfaces fast.
One Organizes the Collection. One Builds Its Identity.
| Content Manager | Creative Director | |
|---|---|---|
| Priority | Keep collection footage accurate and accessible | Build a consistent look for the collection |
| Biggest risk | Sharing footage without checking permissions | Repeating ideas because footage is hard to find |
| Success | Teams find collection assets on their own | More concepts reach production from existing footage |
Make Every Collection Shoot Work All Season
Garments and Styling
Search for a long coat, denim texture or a dress in motion.
Best Moments in Long Shoots
Find the movement or close-up without rewatching.
Reuse Past Campaigns
Try-ons and old shoots stay findable, with terms attached.
Unlimited Users
Editors, strategists and agencies search one library.
What Searchable Footage Has Helped Creative Teams Achieve
Customer-reported results from in-house creative teams, not fashion-specific case studies.
What to Look for in a Fashion DAM
- Collection organization. Footage ties to the right collection and garment.
- Accurate style data. Style codes and colorways stay correct.
- Movement search. Editors find garments and motion inside long shoots.
- Rights on every clip. Teams check model and creator terms before reuse.
- Self-serve access. Ecommerce, marketing and creative search on their own.
- Long-term reuse. Past collections stay findable when new needs come up.
FAQ
Can Recharm Find Specific Garments in Videos?
Yes, from visual descriptions of garments, styling and movement. Style codes and colorways belong in product metadata.
Can We Organize Footage by Collection or Season?
Yes, through searchable metadata. On the Managed plan, human taggers can add custom categories.
Can Partners and Agencies Use the Library?
Yes. Every plan includes unlimited users.
How Much Does Recharm Cost?
The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.