A great digital asset manager goes beyond just storing files in folders. It helps teams achieve better ad performance by making creative production faster. Instead of treating videos as single files, it breaks them into searchable clips like hooks, testimonials, product shots, and B-roll. This allows creative teams to quickly find the exact moment they need and build ads faster.

Recharm works as a digital asset manager built specifically for ad creatives. You can upload files directly to Recharm or connect your Google Drive, Frame.io, or Dropbox so your videos sync automatically. A unique feature of Recharm is that it cuts long videos into modular clips. These clips are organized into scenes like hooks, testimonials, and product shots, making it easy for creative teams to navigate footage and produce ads quickly.

You are not limited to Recharm’s default categories. A scene refers to how a video is cut into clips and placed into categories like hooks or product shots. A tag is a label you can add to clips, such as product name, creator, or action. Teams can create their own tags so the system matches their specific brand and ad strategy.

Recharm organizes clips into scenes commonly used in ad creation, such as: * Hooks – attention-grabbing opening shots * Benefits – clips showing product advantages * Product B-roll – visual demonstrations of the product * Testimonials – customer statements about the product * CTAs – closing calls-to-action Each clip is automatically categorized so teams can quickly filter and find what they need.

Leading brands use Recharm to scale ad production without slowing down their teams. For example, HexClad tripled the number of ad edits they produce, while MaryRuth’s cut editing time by half and made asset search 75% faster. Brands like Huel, Magic Spoon, and Hike Footwear also use Recharm to organize creative footage and produce ads more efficiently.

You don’t have to upload files one by one. Recharm can connect to Google Drive, Frame.io, or Dropbox and monitor those folders for new videos. When a new file is added, Recharm automatically detects it and ingests it into the platform, where it is cut into clips and organized into scenes.

No, Recharm does the heavy lifting. Its AI agent (or human agents for its managed plan) automatically cut each video into clips and tags them. You simply upload your raw footage and Recharm will chop it into scenes (hooks, B-roll, etc.) and label each clip. There’s no need for you to cut or name clips manually.

Yes. If Recharm misses a moment you want, you can create a clip manually using Recharm’s built-in clipping tools. Simply select the section of the video and save it as a clip. Recharm will then place it into the appropriate scene and tags so it becomes part of your searchable library.

Yes. Recharm organizes videos based on what matters for your specific brand. For example, a pet brand might organize clips by cat B-roll or breed. A makeup brand might focus on application shots or before-and-after moments. Recharm adapts its scenes and tags to match the structure your creative team actually uses.

Recharm cuts videos into clips using both audio and visual signals. It detects changes in dialogue, actions, and visual moments to create meaningful scenes like hooks, demonstrations, or reactions. After the clips are created, they can also be searched using spoken words or visual elements.

Recharm supports both high-end studio footage and user-generated content. Professional 4K shoots, influencer videos, and smartphone recordings can all be uploaded and organized in the same system. For example, in the MaryRuth’s case study, Recharm helped organize a large video library that included everything from polished studio shoots to authentic UGC.

Absolutely. Recharm automatically tags each clip with product names (and even creator names) as needed. It’s designed for multi-product brands – you could filter for “All clips of Product X” or “Shots of Creator Y” instantly. The AI picks up on unique products so you don’t have to label them manually.

Yes. Recharm is a cloud-based platform designed for global teams. The system is optimized to be fast for users across different regions, allowing teams in different countries to access, search, and organize creative assets without delays.

Yes. Recharm can organize and categorize images so creative teams can manage visual assets alongside their video content. Images can be grouped and tagged in a similar way to video clips, making it easier to find specific visuals quickly when building ads or creative briefs.