How to add a pastel tone with Claude

The black dropper cap fades to soft mauve, the shadows turn milky, and the purple bottle and rainbow backdrop settle into chalky lavender and candy pastels.

Get this effect

  1. Switch to Code in your Claude Desktop App

  2. Install the skill (once)

    Show the prompt
    Install the Recharm video effects skill: download https://recharm-growth-staging.s3.us-east-2.amazonaws.com/website/downloads/recharm-video-effects.zip and unzip it into ~/.claude/skills
  3. Ask for the effect

    Add a pastel tone to input.mp4
    Where black lands (0-1): 0.42
    1 keeps the original contrast; lower flattens it for a gentle, chalky look: 0.85

Several videos, several effects, one ask

Put your clips in the folder, mention them with @, and ask for everything at once. Claude runs one tested script after another on each clip, then joins them.

Add a pastel tone to @clip1.mp4, put a sale badge on @clip2.mp4, give @clip3.mp4 a VHS look, then join all three with crossfades.

Settings you can change

Ask Claude to change any of these, or edit them at the top of the command.

SettingDefaultWhat it does
FLOOR0.42Where black lands (0-1). 0.42 turns pure black into a soft 107 gray, so nothing goes deep.
CONTRAST0.851 keeps the original contrast; lower flattens it for a gentle, chalky look.
SATURATION1.8Boosts the color the lifted floor washes out, so the pastels stay candy-like, not gray.
TINT0.06How far the floor leans pink-lilac: red and blue are lifted this much more than green.

Without the skill

Don’t want to install the skill? Paste this prompt into Claude Code and Claude writes the command itself.

Show the prompt
Give input.mp4 a pastel tone for the whole clip. Using ffmpeg, first lift the blacks with colorlevels so the darkest output value is 0.42 on green and 0.48 on red and blue (romin=0.48:gomin=0.42:bomin=0.48), which gives a milky floor with a slight pink-lilac lean. Then apply eq with contrast 0.85 and saturation 1.8 so the picture is soft and low in contrast but the colors stay candy-like rather than gray. Nothing in the frame should be darker than about 110 on any channel, the black dropper cap should turn a soft mauve, and the highlights must not blow out to white. Keep the size (540x960), 30fps, 6 seconds and the audio. Encode H.264 yuv420p and save it as output.mp4.

Run it without Claude

This is the exact command we tested. Save it as pastel-tone.sh and run:

sh pastel-tone.sh input.mp4 output.mp4
Show the command
#!/bin/sh
# Pastel tone: lift the blacks to a milky floor, soften the contrast and wash the colors with a light pink-lilac tint.
# Usage: sh pastel-tone.sh input.mp4 output.mp4
# Needs ffmpeg.
set -e
IN="$1"; OUT="$2"
FLOOR=0.42       # where black lands (0-1): 0.42 turns pure black into a soft 107 gray, so nothing goes deep
CONTRAST=0.85    # 1 keeps the original contrast; lower flattens it for a gentle, chalky look
SATURATION=1.8   # boosts the color the lifted floor washes out, so the pastels stay candy-like, not gray
TINT=0.06        # how far the floor leans pink-lilac (red and blue lifted this much more than green)

# colorlevels raises each channel's output minimum (red and blue a little higher, for the pastel tint);
# eq then flattens the contrast and puts the color strength back on top of the milky base.
ffmpeg -y -v error -i "$IN" -vf "colorlevels=romin=$FLOOR+$TINT:gomin=$FLOOR:bomin=$FLOOR+$TINT,\
eq=contrast=$CONTRAST:saturation=$SATURATION,format=yuv420p" \
  -r 30 -c:v libx264 -crf 18 -c:a copy "$OUT"

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Recharm cuts your ad footage into tagged, searchable clips: hooks, testimonials, product shots. Find the shots that win, add the effect with Claude, and ship 3x more ad edits.

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