How to add a 70s film look with Claude

The cool silver backdrop turns a dusty amber-tan, the black dropper cap fades to warm brown, the white label dulls to cream and a fine grain crawls over the orbit, like a faded 1970s film print.

Get this effect

  1. Switch to Code in your Claude Desktop App

  2. Install the skill (once)

    Show the prompt
    Install the Recharm video effects skill: download https://recharm-growth-staging.s3.us-east-2.amazonaws.com/website/downloads/recharm-video-effects.zip and unzip it into ~/.claude/skills
  3. Ask for the effect

    Add a 70s film look to input.mp4
    Where black lands in the red channel (0-1); green and blue lift a little less so shadows stay brown: 0.10
    Color left after the grade: 0.75

Several videos, several effects, one ask

Put your clips in the folder, mention them with @, and ask for everything at once. Claude runs one tested script after another on each clip, then joins them.

Add a 70s film look to @clip1.mp4, put a sale badge on @clip2.mp4, give @clip3.mp4 a VHS look, then join all three with crossfades.

Settings you can change

Ask Claude to change any of these, or edit them at the top of the command.

SettingDefaultWhat it does
FADE0.10Where black lands in the red channel (0-1); green and blue lift a little less so shadows stay brown. Higher looks more washed out.
SATURATION0.75Color left after the grade. 1 keeps it all; 70s film stock looks a little muted.
GRAIN8Moving film grain. 0 turns it off; 15 looks like a worn print.
VIGNETTE0.4Corner darkening, as an angle in radians. 0 turns it off; larger darkens the corners more.

Without the skill

Don’t want to install the skill? Paste this prompt into Claude Code and Claude writes the command itself.

Show the prompt
Give all of input.mp4 a 1970s film look from the first frame to the last: warm brown-orange color, faded blacks, soft highlights and film grain. Using ffmpeg, apply per-channel tone curves (input/output points, 0-1): red 0/0.10 0.5/0.64 1/0.98, green 0/0.08 0.5/0.47 1/0.82, blue 0/0.05 0.5/0.30 1/0.58 (curves=r='0/0.10 0.5/0.64 1/0.98':g='0/0.08 0.5/0.47 1/0.82':b='0/0.05 0.5/0.30 1/0.58'). Then lower the saturation to 0.75 (eq=saturation=0.75), add moving grain (noise=alls=8:allf=t) and a light vignette (vignette=angle=0.4). The cool blue-white backdrop (around RGB 193, 201, 214) should come out a dusty amber-tan (around RGB 180, 150, 112), nothing should be darker than about RGB 25, 25, 25 or brighter than about 200, and the overall brightness should drop to roughly 80% of the original. Don't add any text (if you ever do, draw it with Pillow, not ffmpeg's drawtext). Keep the size (540x960), 30fps, the 6 second length and the audio. Encode H.264 yuv420p and save it as output.mp4.

Run it without Claude

This is the exact command we tested. Save it as 70s-film-look.sh and run:

sh 70s-film-look.sh input.mp4 output.mp4
Show the command
#!/bin/sh
# 70s film look: warm brown-orange color, faded blacks, softened contrast and grain, like a 1970s film print.
# Usage: sh 70s-film-look.sh input.mp4 output.mp4
# Needs ffmpeg.
set -e
IN="$1"; OUT="$2"
FADE=0.10        # where black lands in the red channel (0-1); higher looks more washed out
SATURATION=0.75  # color left after the grade (1 keeps it all); 70s stock looks a little muted
GRAIN=8          # moving film grain; 0 turns it off, 15 looks like a worn print
VIGNETTE=0.4     # corner darkening angle in radians; 0 turns it off, larger darkens more

# Per-channel tone curves: red lifted and kept high, green a little lower, blue pulled down hard,
# so whites turn cream, shadows go warm brown and the cool backdrop turns amber.
# Black lifts to FADE in red and a little less in green and blue, so shadows fade to brown, not gray.
ffmpeg -y -v error -i "$IN" -vf "curves=r='0/$FADE 0.5/0.64 1/0.98':\
g='0/0.08 0.5/0.47 1/0.82':b='0/0.05 0.5/0.30 1/0.58',\
eq=saturation=$SATURATION,noise=alls=$GRAIN:allf=t,vignette=angle=$VIGNETTE,fps=30,format=yuv420p" \
  -c:v libx264 -crf 18 -c:a copy "$OUT"

Find 3x winning ads

Recharm cuts your ad footage into tagged, searchable clips: hooks, testimonials, product shots. Find the shots that win, add the effect with Claude, and ship 3x more ad edits.

Start 14-day free trial