AD SHOTS GUIDE FOR BEER BRANDS
How top Beer brands unlock massive 'b-roll' libraries to launch highly diverse social campaigns.
We analyzed 1,229 videos of beer brands to map exactly which ad shots drive results.
Beer brands organized by ad shot can roll out new campaigns sequentially. Immediately sourcing every crisp 'B-Roll' clip allows teams to easily mix refreshing pours with diverse social gatherings.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real beer brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
Hook
No description available.
Opening Drink
Close-up on the hand reaching for a chilled can and the foam cresting briefly as the can is opened. A person picking up a beer and opening it. Person or hands opening a can or bottle of beer
Pouring Drink
Show the beer being poured into a specialized glass. Close-ups of the liquid bubbling and the clear color of the brew, highlighting its texture and freshness. Liquid poured on a glass or jar
Drinking
Show the person holding the glass and clinking it with others. Close-up on the person taking a sip of the glass, can, or bottle. A person takes a sip and shows a pleased expression of enjoyment
Lifestyle
Footage showing friends laughing and socializing while holding a beer. People doing various activities with or without a beer
CTA
No description available.
Product Description
Person details the brewing process, the specific malt, hops, or yeast used, and the unique flavor characteristics of the beer. Focus on its aroma, finish, quality ingredients, and the heritage or story behind the brew. Highlghts the unique features of the product
Competitors
Mentions of other brands. People comparing the brand to other brands. Highlighting the brand's unique features or benefits and how they excel over competitors
Product Shot
Close-up, aesthetic shots of the package or product. A person or hand holding the product packaging. Shots where the product is clearly visible on a surface
Testimonial
Person shares positive comments, personal experiences, or satisfaction after having the product. Focusing on its delicious taste, appealing texture, or how well it fits into their diet
Unboxing
Person unboxing the product after delivery. Delivering a package. Door entrance. Picking up a package. Opening the box and taking the product out
Website
Screen recording or graphics of website content. People using a phone, laptop, or tablet while looking at the screen. A person tapping on a phone screen