AD SHOTS GUIDE FOR SMOKING ALTERNATIVES BRANDS
How top Smoking Alternative brands unlock 'testimonial' volume to produce endless tailored ad variations.
We analyzed 4 videos of smoking alternatives brands to map exactly which ad shots drive results.
Brands offering Smoking Alternatives build ads faster by tagging ad shots. Sourcing every 'Testimonial' clip empowers them to craft resonant stories from past footage without missing a beat.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real smoking alternatives brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
After
Shows the positive state after choosing a smoking alternative instead of cigarettes. The person appears more in control, calmer, breathing more freely, and experiencing reduced dependence. They look lighter, clearer-minded, and able to handle stress without reaching for a smoke.
Competitors
Showing or mentioning other brands’ products for comparison. Use phrases like “Other brands…” or “Most products…”
CTA
No description available.
Holding product
Shots where the creator is visible on camera holding the product. The product label and packaging are clearly shown while the creator appears in frame.
Hook
No description available.
Lifestyle
Scenes of a person maintaining an active and health-focused routine. Includes gentle workouts, stretching, walking, balanced eating, hydration, self-care habits, or prioritizing physical well-being in daily life.
Problem
The creator talks about the struggle with smoking, such as cravings, habit loops, stress triggers, social pressure, withdrawal symptoms, or the cycle of “just one more.” The focus is on acknowledging the challenge clearly and honestly.
Product benefit
Mentions how the smoking alternative helps
Product Description
The creator describes what the smoking alternative is and highlights its features, such as ingredients, flavor, usage method, purpose, and how it differs from cigarettes.
Brand Awareness
People explaining the brand's mission, vibe, sustainable practices, or other features that set it apart. The brand or product name is mentioned
Product shot
Close-up of the product alone. Product placed on a surface, in a flat lay, or staged aesthetically without a face shown.
Testimonial
The creator shares personal experience, results, or satisfaction after using the product. Often spoken directly to camera.
Unboxing
Footage of receiving and opening the delivery package. Shows the box, packaging layers, and product reveal.
Using product
Shows the person actively using the smoking alternative in real time. This may include inhaling from a herbal diffuser, chewing a craving-reduction chew, applying a patch, or using a vape-free calming product. Focus is on practical, everyday use.