AD SHOTS GUIDE FOR CAT FOOD BRANDS
How top Cat Food brands convert 'cats b-roll' footage into highly diverse feline ad variants.
We analyzed 3,141 videos of cat food brands to map exactly which ad shots drive results.
Cat Food brands that categorize their footage by ad shots refresh variants rapidly. Instantly pulling all 'Cats B-Roll' clips allows them to pair satisfying crunches with playful feline moments.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real cat food brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
Hook
No description available.
Cats B-roll
Cats alone or with their owners, without showing any food or product. The cat may be sitting, stretching, grooming, walking around the house, playing, or simply resting
Cats Eating
Cat or cats eating food from a bowl, plate, or feeding station
Cats with Product
The cat is shown near or interacting with the unopened cat food product. This may include sniffing the packaging, sitting beside it, or the owner placing the product next to the cat. No prepared food is visible.
Competitors
Mentions of other brands. People comparing the brand to other brands. Highlighting the brand's unique features or benefits and how they excel over competitors. Use phrases like “Other brands…” or “Most products…”
CTA
No description available.
Holding Product
Person or hands holding the product bag, can, or package
Serving Food
Person preparing the cat's meal. Shots of opening the packaging, mixing wet and dry food, portioning, heating, or placing the food into a bowl. Focus is on the serving action, not the eating.
Problem
Mentions of concerns related to cat health or nutrition, such as picky eating, digestive issues, hairballs, lack of energy, or dissatisfaction with previous cat food. Mentions of negative experiences or problems with finding good or healthy cat food
Results
Mentions the positive results or improvements after using the cat food, such as better digestion, shinier coat, increased energy, improved appetite, fewer hairballs, or overall happier behavior.
Product Description
Mentions of the product features, such as ingredients, flavor profile, nutritional value, grain-free/organic formulation, texture, or specialized dietary purpose. Features of the food or brand, like free shipping
Brand Awareness
People explaining the brand's mission, vibe, sustainable practices, or other features that set it apart. The brand or product name is mentioned
Product Shot
Close-up, aesthetic shots of the packaged product, sometimes with hands holding it or placing it in the pantry, cabinet, fridge, or freezer. Shots where the product is clearly visible on a surface
Testimonial
Person shares positive comments, personal experiences, or satisfaction after using the product
Unboxing
Person unboxing the product after delivery. Delivering a package. Door entrance. Picking up a package. Opening the package and taking the bag out