AD SHOTS GUIDE FOR MATERNITY PRODUCTS BRANDS
How leading Maternity brands convert 'showing product' moments into highly diverse pregnancy ad variants.
We analyzed 944 videos of maternity products brands to map exactly which ad shots drive results.
Maternity brands using ad shot organization test diverse angles effortlessly. Quickly finding exactly the right 'Showing Product' clip enables them to pair comfortable fits with emotive pregnancy journeys.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real maternity products brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
Hook
No description available.
Everyday Use
Show the pregnant person seamlessly using the product during normal daily activities, such as sitting comfortably while working, sleeping peacefully with a supportive pillow, or walking easily wearing supportive gear. Focus on practical integration and comfort.
Couples B-roll
Footage showing the pregnant person and their partner interacting positively, such as the partner gently applying a product, helping adjust support gear, or sharing a moment of relaxation and intimacy. A couple engaged in various activities such as talking, having a meal, hugging, walking, etc.
Competitors
Mentions of other brands. People comparing the brand to other brands. Highlighting the brand's unique features or benefits and how they excel over competitors
How to Use
Person clearly explains the step-by-step instructions for utilizing the product, such as how to properly wear a support band, adjust a pillow, or use a specific feature. Focus on the ease of application and correct usage for maximum comfort
CTA
No description available.
Problem
Visual representation of discomfort or struggle, such as a pregnant person shifting uncomfortably in bed, stretching to relieve a cramp, or fumbling with ill-fitting clothing. Focus on the physical challenges experienced by a pregnant person
Solution
Person explains how the product's specific design or function alleviates common discomforts like back pain, swelling, or poor sleep. Focus on the relief, support, and enhanced comfort it provides for pregnant people
Product Intro
People explaining the brand's mission, vibe, sustainable practices, or other features that set it apart. The brand or product name is mentioned
Product Description
Person details the specific materials, ergonomic design, and unique features of the maternity product. Focus on how the construction ensures safety, support, and long-term comfort during pregnancy and postpartum recovery
Product Shot
Close-up, aesthetic shots of the package or product. A person or hand holding the product packaging. Shots where the product is clearly visible on a surface
Testimonial
A pregnant or new mother shares her positive experience with the product, focusing on how it improved her comfort, eased physical strain, or simplified daily tasks. Mentions of positive experiences or positive changes thanks to the product
Unboxing
Person unboxing the product after delivery. Delivering a package. Door entrance. Picking up a package. Opening the box and taking the product out
Website
Screen recording or graphics of website content. People using a phone, laptop, or tablet while looking at the screen. A person tapping on a phone screen