FRONTIFY VS SHADE

Seats Add Up Fast. Count Them Before You Choose.

How Frontify and Shade compare for videos and images, and where Recharm fits.

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Frontify vs Shade at a Glance

Both are asset libraries with approvals and portals. Frontify centers on online brand guidelines. Shade centers on a cloud drive that mounts like a local one.

  • Frontify lists ISO 27001, SOC 2 Type II, TISAX and HIPAA among its security credentials.
  • Shade transcribes audio automatically with timecodes, so spoken words are searchable.
  • Recharm is $299 a month with unlimited users, and has AI tagging, AI visual search and clip cutting to find the exact moment in a video. Search and clips are in preview.

Frontify vs Shade Comparison Table

CriterionFrontifyShadeRecharm
Core File and Video Management
Purpose-built for ad creative organizationNot offeredNot offeredOffered
Store and manage video filesOfferedOfferedOffered
Create modular video clipsNot publishedNot publishedOffered, preview feature
Categorize videos by sceneNot publishedNot publishedOffered, preview feature
Categorize images by themeOfferedOfferedOffered, preview feature on a higher-tier plan or paid add-on
Auto-sync with Google Drive, Dropbox and Frame.ioNot publishedNot publishedOffered
Search and Discovery
Keyword and metadata searchOfferedOfferedOffered
Transcript search (find by spoken words)Not publishedOfferedOffered
AI visual search in imagesOfferedOfferedOffered, preview feature on a higher-tier plan or paid add-on
AI visual search in video (find by appearance, objects, scenes)Not publishedOfferedOffered, preview feature
Search at the clip level inside a videoNot publishedNot publishedOffered, preview feature
Organization and Collaboration
Tags, metadata and duplicate detectionOfferedOfferedOffered
Collections and boards for grouping assetsOfferedOfferedOffered
Deep links to specific clips or momentsNot publishedNot publishedOffered
Usage rights trackingNot publishedNot publishedOffered on the Managed plan
Commenting and feedback on assetsOfferedOfferedComing soon
Review and approval workflowsOfferedOfferedNot offered
Shareable links for assetsOfferedOfferedOffered
Branded portals for teams and partnersOfferedOfferedNot offered
Brand guidelines hubOfferedNot publishedNot offered
Integrations with creative tools and CMSOfferedOfferedOffered
Creative Analytics
Ad performance metrics next to the creativeNot publishedNot publishedOffered
Asset usage and engagement reportingOfferedNot publishedNot published
Built for Ads and Claude
Ad-specific tags (angle, persona, problem, emotion)Not publishedNot publishedOffered
Creative briefsNot publishedNot publishedOffered
Connects to Claude (plugin or MCP server)OfferedOfferedOffered
Claude builds creative briefs from your libraryNot publishedNot publishedOffered
Claude makes ads and videos from your libraryNot publishedNot publishedOffered
Managed Services
Done-for-you tagging by creator and productNot publishedNot publishedOffered
Custom A-roll and B-roll splicingNot publishedNot publishedOffered
Re-organization as needs evolveNot publishedNot publishedOffered
Governance and Security
Role-based access and permissionsOfferedOfferedOffered
Single sign-onOfferedOffered on a higher-tier plan onlyNot published
Published security certificationsOfferedOfferedNot published
Pricing and Setup
Published pricingNot offeredOfferedOffered
No per-seat pricingOfferedNot offeredOffered
Free trialNot publishedOfferedOffered
  • Offered
  • Not offered
  • Not published on the vendor's site
  • Preview feature
  • Managed plan
  • Higher-tier plan or paid add-on only
  • Coming soon

Videos and Images Deserve a DAM of Their Own. Meet Recharm.

Recharm is a video-first asset library built to find the right clip fast.

  • AI taggingTag videos automatically, and sort images with the AI image add-on (preview)
  • AI visual searchFind footage by what's in the frame (preview)
  • Clip cuttingCut videos into clips to find the exact moment (preview)
  • Claude pluginTurn your library into creative briefs and videos with Claude
ILIA Beauty12 clips

Clips and tags from Recharm's demo library of ILIA Beauty creator videos.

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Frequently Asked Questions

What are Frontify and Shade each built for?

Frontify focuses on online brand guidelines, and Shade on a cloud drive that mounts like a local one. Recharm focuses on video, with clips and tags that help you find the exact moment (search and clips in preview).

How do Frontify and Shade handle video?

Both store and share video. Frontify lets reviewers leave timestamped video comments, and Shade has timestamped comments and AI search across transcripts and faces. Recharm cuts videos into clips so you can find the exact moment (in preview).

Do Frontify and Shade offer approval workflows?

Yes, both do. Frontify lets teams configure approval workflows. Shade pairs timestamped review with approval status in metadata. Recharm does not, so teams record approvals outside the library.

Do Frontify and Shade connect to Claude and AI tools?

Both do. Frontify offers an MCP server for AI tools. Shade lists an MCP server. Recharm's Claude plugin builds creative briefs and videos from your library.

Do Frontify, Shade and Recharm offer a free trial?

Frontify lists no free trial and routes buyers to a demo. Shade has a free trial on Growth. Recharm offers a 14-day free trial.

Start with Your Own Footage

Import a folder of raw footage and see the difference clip-level search makes.

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or explore Recharm’s features and pricing