COMPARE: DAM FOR VIDEOS AND IMAGES

Air vs Frontify for Videos and Images

How Air and Frontify compare for videos and images, and where Recharm fits.

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Air vs Frontify at a Glance

Both offer AI search and approvals. Air publishes its prices and Frontify prices by monthly active users.

  • Air lets teams review video with timestamp comments and connects to Premiere, Slack and Figma. Business is $900 a month with unlimited users.
  • Frontify puts brand guidelines, templates and partner portals in one place. It's priced by monthly active users, and its video clip tools aren't published.
  • Recharm is made for videos and images, with clip-level search, ad tags and free Meta analytics. It has no approval workflows or portals.

Air vs Frontify Comparison Table

CriterionAirFrontifyRecharm
Core File and Video Management
Purpose-built for ad creative organizationNot publishedNot offeredOffered
Store and manage video filesOfferedOfferedOffered
Create modular video clipsNot publishedNot publishedOffered, preview feature
Categorize videos by sceneNot publishedNot publishedOffered, preview feature
Categorize images by themeOfferedOfferedOffered
Auto-sync with Google Drive, Dropbox and Frame.ioNot publishedNot publishedOffered
Search and Discovery
Keyword and metadata searchOfferedOfferedOffered
Transcript search (find by spoken words)OfferedNot publishedOffered
AI visual search in imagesOfferedOfferedOffered, preview feature
AI visual search in video (find by appearance, objects, scenes)OfferedNot publishedOffered, preview feature
Search at the clip level inside a videoNot publishedNot publishedOffered, preview feature
Organization and Collaboration
Tags, metadata and duplicate detectionOfferedOfferedOffered
Collections and boards for grouping assetsOfferedOfferedOffered
Deep links to specific clips or momentsNot publishedNot publishedOffered
Usage rights trackingNot publishedNot publishedOffered on the Managed plan
Commenting and feedback on assetsOfferedOfferedOffered
Review and approval workflowsOfferedOfferedNot offered
Shareable links for assetsOfferedOfferedOffered
Branded portals for teams and partnersOfferedOfferedNot offered
Brand guidelines hubNot publishedOfferedNot offered
Integrations with creative tools and CMSOfferedOfferedOffered
Creative Analytics
Ad performance metrics next to the creativeOffered on a higher-tier plan onlyNot publishedOffered
Asset usage and engagement reportingOfferedOfferedNot published
Built for Ads and Claude
Ad-specific tags (angle, persona, problem, emotion)Not publishedNot publishedOffered
Creative briefsNot publishedNot publishedOffered
Connects to Claude (plugin or MCP server)Offered on a higher-tier plan onlyOfferedOffered
Claude builds creative briefs from your libraryNot publishedNot publishedOffered
Claude makes ads and videos from your libraryNot publishedNot publishedOffered
Managed Services
Done-for-you tagging by creator and productNot publishedNot publishedOffered
Custom A-roll and B-roll splicingNot publishedNot publishedOffered
Re-organization as needs evolveNot publishedNot publishedOffered
Governance and Security
Role-based access and permissionsOfferedOfferedOffered
Single sign-onOffered on a higher-tier plan onlyOfferedNot published
Published security certificationsOfferedOfferedNot published
Pricing and Setup
Published pricingOfferedNot offeredOffered
No per-seat pricingOfferedOfferedOffered
Free trialOfferedNot publishedOffered
  • Offered
  • Not offered
  • Not published on the vendor's site
  • Preview feature
  • Managed plan
  • Higher-tier plan only

Videos and Images Deserve a DAM of Their Own. Meet Recharm.

Recharm is a video-first asset library for paid social ad teams.

  • Clip-level searchFind the exact moment inside a video (preview)
  • Ad tagsTag clips by creator, angle, persona and emotion
  • Free Meta analyticsSee ad performance next to the creative
  • Claude pluginGet clip-matched briefs in one prompt
ILIA Beauty12 clips

Clips and tags from Recharm's demo library of ILIA Beauty creator videos. Hover a clip to play it, or open it to see its tags.

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Frequently Asked Questions

How much do Air and Frontify cost?

Air lists a free plan and Business at $900 a month billed annually. Frontify prices by monthly active users and publishes no rates. Recharm's AI plan is $299 a month, unlimited users.

How do Air and Frontify handle video?

Both store video. Air adds timestamp comments and search by dialogue and scenes, and Frontify supports timestamped video comments. Neither publishes clip-level search. Recharm's clip search is in preview.

Do Air and Frontify offer approval workflows?

Yes, both do. Air has structured approvals, and Frontify has configurable approval workflows with annotations. Recharm does not, so teams record approvals outside the library.

Do Air and Frontify connect to Claude and AI tools?

Both have an MCP server. Air's is on Business and Enterprise. Recharm has a Claude plugin that returns clip-matched briefs from your library.

Do Air, Frontify and Recharm offer a free trial?

Air has a free plan with no time limit. Frontify publishes no free trial and routes buyers to a demo. Recharm offers a 14-day free trial.

Start with Your Own Footage

Import a folder of raw footage and see the difference clip-level search makes.

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or explore Recharm’s features and pricing