AIR VS FRAME.IO

Review Is Fast. Finding the Footage Shouldn't Be Slow.

How Air and Frame.io compare for videos and images, and where Recharm fits.

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Air vs Frame.io at a Glance

Frame.io is a video review platform, while Air is a DAM. Air is built around keeping video, images and design files in one library, while Frame.io is built around frame-accurate video review.

  • Air connects to Figma, Canva, Premiere, Slack, Zapier, Shopify and WordPress, with a public API.
  • Frame.io supports range-based comments and annotations, plus a comparison viewer and version stacks.
  • Recharm is $299 a month with unlimited users, and cuts videos into clips you can tag and search with AI. Search and clips are in preview.

Air vs Frame.io Comparison Table

CriterionAirFrame.ioRecharm
Core File and Video Management
Purpose-built for ad creative organizationNot publishedNot offeredOffered
Store and manage video filesOfferedOfferedOffered
Create modular video clipsNot publishedNot publishedOffered, preview feature
Categorize videos by sceneNot publishedNot publishedOffered, preview feature
Categorize images by themeOfferedNot publishedOffered, preview feature on a higher-tier plan or paid add-on
Auto-sync with Google Drive, Dropbox and Frame.ioNot publishedNot publishedOffered
Search and Discovery
Keyword and metadata searchOfferedNot publishedOffered
Transcript search (find by spoken words)OfferedNot publishedOffered
AI visual search in imagesOfferedNot publishedOffered, preview feature on a higher-tier plan or paid add-on
AI visual search in video (find by appearance, objects, scenes)OfferedNot publishedOffered, preview feature
Search at the clip level inside a videoNot publishedNot publishedOffered, preview feature
Organization and Collaboration
Tags, metadata and duplicate detectionOfferedNot publishedOffered
Collections and boards for grouping assetsOfferedNot publishedOffered
Deep links to specific clips or momentsNot publishedNot publishedOffered
Usage rights trackingNot publishedNot publishedOffered on the Managed plan
Commenting and feedback on assetsOfferedOfferedComing soon
Review and approval workflowsOfferedNot publishedNot offered
Shareable links for assetsOfferedOfferedOffered
Branded portals for teams and partnersOfferedNot publishedNot offered
Brand guidelines hubNot publishedNot publishedNot offered
Integrations with creative tools and CMSOfferedOfferedOffered
Creative Analytics
Ad performance metrics next to the creativeOffered on a higher-tier plan onlyNot publishedOffered
Asset usage and engagement reportingOffered on a higher-tier plan onlyNot publishedNot published
Built for Ads and Claude
Ad-specific tags (angle, persona, problem, emotion)Not publishedNot publishedOffered
Creative briefsNot publishedNot publishedOffered
Connects to Claude (plugin or MCP server)Offered on a higher-tier plan onlyNot publishedOffered
Claude builds creative briefs from your libraryNot publishedNot publishedOffered
Claude makes ads and videos from your libraryNot publishedNot publishedOffered
Managed Services
Done-for-you tagging by creator and productNot publishedNot publishedOffered
Custom A-roll and B-roll splicingNot publishedNot publishedOffered
Re-organization as needs evolveNot publishedNot publishedOffered
Governance and Security
Role-based access and permissionsOfferedNot publishedOffered
Single sign-onOffered on a higher-tier plan onlyOffered on a higher-tier plan onlyNot published
Published security certificationsOfferedOfferedNot published
Pricing and Setup
Published pricingOfferedOfferedOffered
No per-seat pricingOfferedNot offeredOffered
Free trialOfferedOfferedOffered
  • Offered
  • Not offered
  • Not published on the vendor's site
  • Preview feature
  • Managed plan
  • Higher-tier plan or paid add-on only
  • Coming soon

Videos and Images Deserve a DAM of Their Own. Meet Recharm.

Recharm is a video-first asset library built to find the right clip fast.

  • AI taggingTag videos automatically, and sort images with the AI image add-on (preview)
  • AI visual searchFind footage by what's in the frame (preview)
  • Clip cuttingCut videos into clips to find the exact moment (preview)
  • Claude pluginTurn your library into creative briefs and videos with Claude
ILIA Beauty12 clips

Clips and tags from Recharm's demo library of ILIA Beauty creator videos.

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Frequently Asked Questions

What are Air and Frame.io each built for?

Air focuses on keeping video, images and design files in one library, and Frame.io on frame-accurate video review. Recharm puts video first, with AI tags and clips that point to the exact moment (search and clips in preview).

How do Air and Frame.io handle video?

Air lets reviewers comment at a timestamp. Frame.io supports frame-accurate comments and annotations. Recharm splits videos into clips you can search by moment (in preview).

Do Air and Frame.io offer approval workflows?

Air runs structured approval workflows. Frame.io has a comparison viewer and version stacks for review, but lists no approval workflows. Recharm does not have approvals, so teams record them outside the library.

Do Air and Frame.io connect to Claude and AI tools?

Air offers an MCP server on its Business and Enterprise plans. Frame.io shows no Claude or MCP connection. With Recharm's Claude plugin, you can build creative briefs and videos from your library.

Do Air, Frame.io and Recharm offer a free trial?

Air has a free plan with no time limit. Frame.io has a free plan, with a free trial on Pro and Team. Recharm offers a 14-day free trial.

Start with Your Own Footage

Import a folder of raw footage and see the difference clip-level search makes.

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or explore Recharm’s features and pricing