AIR VS BRANDFOLDER

Reuse Beats Reshoot. Pick a Library Built for It.

How Air and Brandfolder compare for videos and images, and where Recharm fits.

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Air vs Brandfolder at a Glance

Both give teams a shared library with approvals and portals. The main difference is keeping video, images and design files in one library with Air, and brand portals and guidelines with Brandfolder.

  • Air keeps video, images and design files in one library, with AI editing in Canvas.
  • Brandfolder pairs a brand-asset library with portals, Brandguide and approvals.
  • Recharm is $299 a month with unlimited users, and uses AI tagging, visual search and clip cutting to surface the right moment. Search and clips are in preview.

Air vs Brandfolder Comparison Table

CriterionAirBrandfolderRecharm
Core File and Video Management
Purpose-built for ad creative organizationNot publishedNot offeredOffered
Store and manage video filesOfferedOfferedOffered
Create modular video clipsNot publishedNot publishedOffered, preview feature
Categorize videos by sceneNot publishedNot publishedOffered, preview feature
Categorize images by themeOfferedOfferedOffered, preview feature on a higher-tier plan or paid add-on
Auto-sync with Google Drive, Dropbox and Frame.ioNot publishedNot publishedOffered
Search and Discovery
Keyword and metadata searchOfferedOfferedOffered
Transcript search (find by spoken words)OfferedOffered on a higher-tier plan onlyOffered
AI visual search in imagesOfferedOfferedOffered, preview feature on a higher-tier plan or paid add-on
AI visual search in video (find by appearance, objects, scenes)OfferedNot publishedOffered, preview feature
Search at the clip level inside a videoNot publishedNot publishedOffered, preview feature
Organization and Collaboration
Tags, metadata and duplicate detectionOfferedOfferedOffered
Collections and boards for grouping assetsOfferedOfferedOffered
Deep links to specific clips or momentsNot publishedNot publishedOffered
Usage rights trackingNot publishedNot publishedOffered on the Managed plan
Commenting and feedback on assetsOfferedOfferedComing soon
Review and approval workflowsOfferedOfferedNot offered
Shareable links for assetsOfferedOfferedOffered
Branded portals for teams and partnersOfferedOfferedNot offered
Brand guidelines hubNot publishedOfferedNot offered
Integrations with creative tools and CMSOfferedOfferedOffered
Creative Analytics
Ad performance metrics next to the creativeOffered on a higher-tier plan onlyNot publishedOffered
Asset usage and engagement reportingOffered on a higher-tier plan onlyOffered on a higher-tier plan onlyNot published
Built for Ads and Claude
Ad-specific tags (angle, persona, problem, emotion)Not publishedNot publishedOffered
Creative briefsNot publishedNot publishedOffered
Connects to Claude (plugin or MCP server)Offered on a higher-tier plan onlyNot publishedOffered
Claude builds creative briefs from your libraryNot publishedNot publishedOffered
Claude makes ads and videos from your libraryNot publishedNot publishedOffered
Managed Services
Done-for-you tagging by creator and productNot publishedNot publishedOffered
Custom A-roll and B-roll splicingNot publishedNot publishedOffered
Re-organization as needs evolveNot publishedNot publishedOffered
Governance and Security
Role-based access and permissionsOfferedOfferedOffered
Single sign-onOffered on a higher-tier plan onlyOffered on a higher-tier plan onlyNot published
Published security certificationsOfferedNot publishedNot published
Pricing and Setup
Published pricingOfferedNot offeredOffered
No per-seat pricingOfferedNot publishedOffered
Free trialOfferedNot publishedOffered
  • Offered
  • Not offered
  • Not published on the vendor's site
  • Preview feature
  • Managed plan
  • Higher-tier plan or paid add-on only
  • Coming soon

Videos and Images Deserve a DAM of Their Own. Meet Recharm.

Recharm is a video-first asset library built to find the right clip fast.

  • AI taggingTag videos automatically, and sort images with the AI image add-on (preview)
  • AI visual searchFind footage by what's in the frame (preview)
  • Clip cuttingCut videos into clips to find the exact moment (preview)
  • Claude pluginTurn your library into creative briefs and videos with Claude
ILIA Beauty12 clips

Clips and tags from Recharm's demo library of ILIA Beauty creator videos.

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Frequently Asked Questions

What are Air and Brandfolder each built for?

Air focuses on keeping video, images and design files in one library, and Brandfolder on brand portals and guidelines. Recharm centers on video, cutting it into clips you can tag and search (search and clips in preview).

How do Air and Brandfolder handle video?

Both handle video. Air adds timestamp comments, and Brandfolder adds Video AI with auto-tags and transcription on Premium. Recharm adds clip cutting, so you can search for the exact moment (in preview).

Do Air and Brandfolder offer approval workflows?

Yes, both do. Air has structured approvals. Brandfolder has asset approvals with comments and annotations. Recharm has no approval workflow, so teams track approvals outside the library.

Do Air and Brandfolder connect to Claude and AI tools?

Air has an MCP server on Business and Enterprise. Brandfolder lists no Claude or MCP link. Recharm also has a Claude plugin that builds creative briefs and videos from your library.

Do Air, Brandfolder and Recharm offer a free trial?

Air has a free plan with no time limit. Brandfolder lists no free trial and routes buyers to a demo. Recharm offers a 14-day free trial.

Start with Your Own Footage

Import a folder of raw footage and see the difference clip-level search makes.

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or explore Recharm’s features and pricing