Unity Ad Brief
Not 'people like you use this' — 'this is ours; we made it for us.' Claude builds a shared-identity brief around your tribe, family, or community, so buying feels like belonging. The deepest of Cialdini's levers.
From naming the tribe to a join-the-family CTA
Tell Claude the 'we' your brand can credibly claim
Share your brand and the community it genuinely belongs to — a subculture, a lifestyle, a family ritual. Claude picks an in-group hook and gets the tribe's language and details right so it never reads as pandering.
Claude builds belonging scene by scene
The brief moves through a tribe portrait and a belonging bridge — the 'only we get this' beat — before the product lands as the tribe's own artifact. Claude favors footage of people together from your Recharm library; solo shots undercut the lever.
Get a shareable brief with matched clips
After every scene is matched, Claude saves the brief and returns a shareable URL. Gaps are flagged clearly so you know exactly what footage needs to be shot.