Reciprocity Ad Brief
Give the viewer real value before you ask for anything. Claude builds a give-first brief — a tip, a hack, a demo delivered on screen — so the product pitch lands as a fair return of the favor, with footage matched at every step.
From free value to a soft-sell CTA that feels earned
Tell Claude your brand and the value you can give away
Share your brand and the genuinely useful tip, routine, or demo the ad can deliver up front. Claude picks the best give-first hook pattern — like 'Steal my routine' or 'I'm about to save you money' — and explains why it fits.
Claude builds the give-first scene arc
The brief moves through seven beats: hook, free value delivered on screen, a generosity beat that over-delivers, product reveal as the source of the gift, benefits, fair exchange, and a soft CTA. Every scene is searched against your Recharm library.
Get a shareable brief with matched clips
After every scene is matched, Claude saves the brief and returns a shareable URL. Gaps are flagged clearly so you know exactly what footage needs to be shot.