Liking Ad Brief
People buy from people they'd be friends with. Claude builds a warm, candid, relatable brief — shared struggles, best-friend energy, zero polish — so your product lands like a tip across the kitchen table, not a pitch.
From a candid confession to a friend's recommendation
Tell Claude your brand and your buyer's everyday life
Share your brand and the relatable moments your audience actually lives. Claude picks a disarming hook — real talk, a candid confession, a best-friend recommendation — that makes the viewer instantly like the voice.
Claude builds warmth before the sell
The brief moves through relatable moments and a shared-struggle beat that bonds viewer and voice, then the product enters like a friend's tip. Claude favors warm, natural, imperfect footage from your Recharm library over studio polish.
Get a shareable brief with matched clips
After every scene is matched, Claude saves the brief and returns a shareable URL. Gaps are flagged clearly so you know exactly what footage needs to be shot.