AD SHOTS GUIDE FOR MEN'S GROOMING BRANDS
How top Men's Grooming lines capture massive 'hook' volume to rapidly test new creative angles.
We analyzed 492 videos of men's grooming brands to map exactly which ad shots drive results.
Men's Grooming brands boost creative output 2x-3x by managing footage through ad shots. Pulling the exact 'Hook' clip from past campaigns allows them to test diverse angles with zero extra production cost.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real men's grooming brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
Hook
No description available.
Application
Person is applying the product on their skin/hair. Focus is on the motion of applying or spreading the product.
Before/ After
Person shows skin/hair condition before using the product and then shows the visible improvement after using it. May include side-by-side or comparison shots.
Competitors
Person mentions or shows other brands’ products to compare quality, performance, or price. Use phrases like “Other brands…” or “Most brands…” to highlight advantages.
Holding Product
Person is holding the product in hand or showing it close to the camera. Focus is on the product being displayed, not applied.
Lifestyle
Daily life moments that show confidence, freshness, and well-being. May include getting ready, smiling, socializing, exercising, or feeling clean and energized.
Problem
Person talks about their skin/hair concerns or issues that a product solves. Focus is on the challenge before using the product.
Product Benefit
Mentions of positive outcomes or improvements from using the product. Mentions of the benefits of using the product and the outcome compared to the situation before the product
Product Description
Person describes the product’s features, like ingredients, texture, scent, or packaging. Focus is on what the product is and what it contains.
Brand Awareness
People explaining the brand's mission, vibe, sustainable practices, or other features that set it apart. The brand or product name is mentioned
Product Shot
Close-up or static shot of the product placed on a surface, in hand, or in aesthetic surroundings. No people or faces visible.
Routine
Explanation or demonstration of how and when to use the product, step-by-step process or daily use context.
Testimonial
Person shares their genuine opinion or experience with the product, mentioning satisfaction, effectiveness, or personal results.
CTA
No description available.
Unboxing
Person opens the product packaging after delivery, receiving the delivery package, picking up from entrance. Focus on packaging, contents, and first impressions.