From concept to a clip-matched brief, in one prompt.
Describe a concept, drop in a competitor ad, or pick an angle. Claude searches your Recharm library, matches every shot, and hands your editor a brief. Nine skills. Every one built for performance creative teams.
Find the right footage
Footage Gap Finder
Know exactly what to shoot before you brief a creator. Claude identifies every shot type your concept needs, searches your library for each one, and delivers a gap report with a prioritized shoot list.
View use case→Creator Finder
Claude finds the creator already in your library who fits your concept perfectly. Visual search, real clip inspection, one recommendation with full reasoning.
View use case→Build by creative angle
Unaware-Market Ad Brief
Your audience does not yet know they have a problem. Claude opens on the symptom they already feel, walks them through the cause, and only then introduces your product, with footage matched at every step.
View use case→Problem-Aware Ad Brief
Your audience knows something is wrong, but they aren't aware of the solution. Claude speaks to their frustration directly, builds the pivot to your product, and matches every scene to clips in your library.
View use case→Solution-Aware Ad Brief
Your persona knows their solution choices. Now they need a reason to pick yours. Claude leads with your product, builds the proof, handles the objections, and matches every shot to footage you already own.
View use case→Cialdini Levers
Reciprocity Ad Brief
Give the viewer real value before you ask for anything. Claude builds a give-first brief — a tip, a hack, a demo delivered on screen — so the product pitch lands as a fair return of the favor, with footage matched at every step.
View use case→Commitment & Consistency Ad Brief
Your viewer already said this was their year. Claude opens on a goal or identity they've already claimed, stacks small yeses, and positions your product as the consistent next step — never shame, always 'stay true to yourself.'
View use case→Social Proof Ad Brief
Lead with the receipts. Claude builds an evidence-led brief around review counts, star ratings, testimonials, and real-customer results — stacked until skepticism collapses — with every scene matched to clips in your library.
View use case→Authority Ad Brief
One qualified voice beats a thousand opinions. Claude builds a credential-led brief around your experts, science, or certifications — establishing the authority first, then spending it on your product. Real credentials only.
View use case→Liking Ad Brief
People buy from people they'd be friends with. Claude builds a warm, candid, relatable brief — shared struggles, best-friend energy, zero polish — so your product lands like a tip across the kitchen table, not a pitch.
View use case→Scarcity Ad Brief
What's about to run out gets bought now. Claude builds an urgency brief around real sell-outs, limited drops, and closing windows — demand surge, ticking clock, secure-the-win — using only scarcity claims your brand can substantiate.
View use case→Unity Ad Brief
Not 'people like you use this' — 'this is ours; we made it for us.' Claude builds a shared-identity brief around your tribe, family, or community, so buying feels like belonging. The deepest of Cialdini's levers.
View use case→Brief from a reference
Four ways Claude accelerates your creative production.
Execute on a Creative Brief
Claude reads your brief, matches clips to each scene, and delivers a shareable shot list — no manual searching required.
Explore Concept Feasibility
Not sure your library covers a new concept? Claude searches, surfaces matches, and flags gaps before you commit to a shoot.
Make Variations of Winning Ads
Have a top performer? Give Claude the winning ad and it builds fresh briefs using different clips — same concept, new creative.
Replicate a Competitor Ad
Upload a competitor ad. Claude reverse-engineers the scene structure and matches footage from your own library to recreate it with your brand's clips.