Unaware-Market Ad Brief
Your audience does not yet know they have a problem. Claude opens on the symptom they already feel, walks them through the cause, and only then introduces your product, with footage matched at every step.
From your persona to a symptom-first footage brief
Tell Claude your brand, persona, and the symptom to open on
Share your brand, who your audience is, and the relatable symptom they already experience in their daily life. No product mention yet. The more specific the symptom, the sharper the hook.
Claude builds the five-stage scene breakdown
Claude structures the brief across five stages: open on the symptom, diagnose the cause, introduce the product, build trust, and close with a CTA. Every scene is searched against your Recharm library with a consistent primary creator.
Get a shareable brief with matched clips
After every scene is matched, Claude saves the brief and returns a shareable URL. Gaps are flagged clearly so you know exactly what footage needs to be shot.