← All use cases

Problem-Aware Ad Brief

Your audience knows something is wrong, but they aren't aware of the solution. Claude speaks to their frustration directly, builds the pivot to your product, and matches every scene to clips in your library.

Problem-Aware Ad Brief
How it works

From your audience's frustration to a brief that names it

1

Tell Claude your brand, product, and audience

Share your brand, the product you are advertising, and who your audience is. Tell Claude the specific frustration your audience already feels and any filters like creator preference, gender, or age.

2

Claude builds the four-stage scene breakdown

Claude structures the brief across four stages: call out the problem, introduce the fix, build trust, and close with a CTA. Every scene is searched against your Recharm library with a consistent primary creator.

3

Get a shareable brief with matched clips

After every scene is matched, Claude saves the brief and returns a shareable URL. Gaps are flagged clearly so you know exactly what footage needs to be shot.

See it in action

From a prompt to a shot-matched brief.

Input Prompt
Use /optimistic-purchasing-emotion-brief to build an ad for someone struggling with swollen ankles and is diabetic, and is a 55 year old woman.
Claude Output
Viasox · Problem-Aware · Women 55+ With Swollen Ankles
Open in new window