AD SHOTS GUIDE FOR HAIRCARE BRANDS
How top Haircare brands unlock infinite 'testimonial' variations to launch highly diverse hair campaigns.
We analyzed 1,894 videos of haircare brands to map exactly which ad shots drive results.
Top Haircare brands that organize by ad shots refresh ads 2x-3x faster by instantly pulling all 'Testimonial' clips from their library. Editors can easily match authentic customer reviews with fresh shower routines to test new angles without reshoots.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real haircare brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
Hook
Catchy statement or question to grab the viewer's attention. Uses surprising, engaging, or exaggerated phrases
Application
A person applying the product to their hands or hair
CTA
Person asking the audience to take a specific action, like clicking a link or making a purchase.
Testimonial
Person sharing their personal opinions or experiences with the product. Positive experiences. Mentions of how the product has helped them and how it worked for them
Before/After
Videos of the scalp or hair. People showing their hair or pointing at their head. People frustrated, visibly distressed or upset
Combing Hair
People combing their hair
Hair Close-ups
People styling their hair. People posing and touching their hair, smiling or looking happy. People showing their hair with a happy or relaxed expression
Holding Product
A person holds the bottle or product. People grabbing the product
Massaging Scalp
Shows people massaging the product on the scalp
Problem
People mentioning problems with their hair or scalp. Mentions of negative feelings or experiences
Product Benefit
Benefits of using the brand's product. Mentions of how the product helps the user
Product Description
Description or characteristics of the product. Mentions of ingredients, formula, and science claims
Product Shot
Shots of the product on hands or on a surface. No faces or direct interaction with the bottle. Product in the foreground. Close-up of the bottle or product
Routine
People mentioning a routine. People explaining how they use the product, and how many times a day/week they use it. Mentions of the application routine
Unboxing
People unboxing the product after delivery. Delivering a package. Door entrance. Picking up a package. Opening the package and taking the bottle out of the box