AD SHOTS GUIDE FOR BEAUTY & COSMETICS BRANDS
How leading Beauty brands maximize their 'hook' libraries to launch incredibly diverse ad variants.
We analyzed 3,820 videos of beauty & cosmetics brands to map exactly which ad shots drive results.
Beauty & Cosmetics brands that tag footage by ad shots can assemble new ads in minutes. By effortlessly locating all 'Hook' clips, teams can continually test new trends instead of scrubbing through messy hard drives.
10 Ad shots you should organize by to reduce creative fatigue
Every ad shot below is drawn from real beauty & cosmetics brand data. These aren't generic templates—they're the actual building blocks winning brands use to maximize footage reuse.
Before/ After
Person showing appearance or skin condition before using the product and visible results after application. Includes split-screen, transformation, or comparison visuals.
Competitors
Person mentioning or showing other beauty brands for comparison. Includes phrases like “Other brands…” or “Most products…”
CTA
No description available.
Holding Product
Person holds or displays the product in front of the camera. The focus is on showcasing the product packaging or branding clearly, often with aesthetic framing.
Hook
No description available.
How to Use
Person demonstrates or explains the correct way to use the product, including steps, quantity, technique, or recommended occasions for best results.
Makeup Application
Person applies makeup on their face or another model’s face, showing the process and results. Focus is on the technique and visual transformation.
Problem
Person discusses common beauty or skin concerns such as uneven tone, dullness, dryness, or acne. Sets up the need or motivation for the product.
Product Benefit
Mentions or shows visible improvements and outcomes after using the beauty product, such as radiant skin, long-lasting makeup, or hydrated lips.
Product Description
Person describes the product’s key features such as formula, ingredients, finish, texture, shade range, or fragrance. Focus is factual and informative.
Brand Awareness
People explaining the brand's mission, vibe, sustainable practices, or other features that set it apart. The brand or product name is mentioned
Product Shot
Aesthetic close-up or static shot of the product on a surface, in a vanity setup, or in hand. No person or face visible. Focus on packaging, texture, or branding.
Testimonial
Person shares their real experience or opinion after using the product. Focuses on satisfaction, effectiveness, or emotional response (e.g., confidence, glow).
Swatch Test
Close-up shot showing the product’s texture, such as swatching on skin, testing on the wrist, or applying on the face. Emphasizes consistency and finish.
Unboxing
Person opens the product packaging for the first time, showing box contents, presentation, and first impressions.