End creative bottlenecks
“If I see an ad starting to take off on Meta, I want more life out of that ad. That's when I use Recharm to build many variations.”
Cat Person lowered CPA by 25% with 4x more winners.
FabFitFun went from 100 to 400 videos creatives in a quarter.
Lume Deodorant lowered CPCs by 25% with 2x more winners
Newton Baby lowered CPA by 16.9% by remixing existing videos.
4 Ways To Extend Winning Ads
Winning Ad, Different Hook
Add Hooks To Winning Ads
Combine a captivating hook with a winning ad, instantly grabbing attention and setting up the winning ad for a longer life. And you can test new hooks too!
Winning Ad, Different Starting Visual
Swap the first few seconds of the visual content of a winning ad while preserving the original audio. Create a new visual 'hook' or entry point, giving the winning ad a fresh perspective and creating engaging variations.
Experiment to Increase Hold Rate
Replace some parts of the winning ad with two fresh b-roll clips. Swap the first few seconds and keep the original audio. Deliver a new visual rhythm to extend the life of a winning ad.
Reuse the Voiceover of Winning Ads
Extract the voiceover-audio from winning ads and overlay new clips of various scene types — hooks, problem-solution scenarios, b-roll, etc. Extend winning ads by refreshing their visual experiences while keeping the same storyline.
Turn UGC into modular clips. Boost creative production 3x!
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