HexClad uses Recharm to search a massive footage library, craft briefs, and empower editors. This efficiency gain cut their briefing-to-sourcing workflow from 60 minutes down to 20, enabling them to triple their creative output and avoid visual burnout.
3X
Faster Briefing
83%
Reduction in Time to Find One Clip
3X
Increase in Ad Edit Output
Video Overview
Challenges: The Cost of Disorganization
As a creative strategist, it's really hard to stay on top of all of the footage that comes through, reviewing it and knowing every single shot by heart.
Alyssa Metzger
Despite having a high-performing creative team, HexClad's production workflow was stifled by the sheer scale of its unorganized footage.
Massive, Unsearchable Library: The team relied on unsustainable "rolodex memory" to navigate their vast archive, meaning they often got lost in their own content. Finding a single granular shot could take up to 30 minutes, turning basic asset retrieval into an extreme time sink.
Creative Bottleneck: Strategists and editors spent more time digging for footage than building ads. Because there was no quick way to see what assets were on hand, the team struggled to validate the feasibility of new concepts, effectively blocking innovation.
Broken Collaboration: Without a unified system, file naming conventions and folder structures varied wildly between individuals. These fragmented workflows slowed down team collaboration and made it difficult to maintain a clear picture of available inventory.
Solutions: Modular & Tagged Video Library
Recharm was implemented to organize 100% of HexClad's content, utilizing advanced features to turn a disorganized archive into a strategic asset.
AI-Powered Search: The team uses transcript and visual search to locate specific assets instantly. For testimonials, they can "identify keywords, find who says it," and plug the exact clip directly into a script.
Auto Tagging: Recharm’s granular tagging captures every detail, allowing for highly specific filtering. The team can drill down from broad categories to specific visuals—distinguishing not just "meat," but specifically "red meat" or "steak."
Organized Library: Browsing happens at the speed of ideas. By navigating through modular clips and utilizing fast scrub to preview scenes instantly, the team can "see exactly what we have on hand" and validate the feasibility of new concepts in real-time.|
The Efficiency Shift This system has fundamentally changed Alyssa’s workflow. Instead of spending 30 minutes manually pulling footage for a single brief, she now spends just 10 minutes outlining the strategy. By trusting the organized library, she gives editors "creative liberties" to find the best shots themselves, shifting the focus from manual retrieval to high-level creative execution.
If we have the footage and someone has an idea, it’s a really quick way to search our library and see exactly what we have to turn out that concept. It’s made the feasibility of producing new ideas a lot easier.
Alyssa Metzger
Results
By solving its core footage-sourcing bottleneck, HexClad unlocked massive gains in speed, volume, and creative quality.
66% Faster Briefing: The time Alyssa spends writing a brief and pulling initial footage was cut by two-thirds, dropping from 30 minutes down to just 10 minutes.
3x Faster Ad Edits: HexClad's editors are able to produce three times faster than before.
Improved Creative Diversity: Editors are no longer reliant on a strategist's "Rolodex memory" for shots. They can now find new, better footage, allowing HexClad to "continually diversify our visuals" and avoid ad fatigue.
If you want us to keep the same level of quality and speed, you can’t get rid of Recharm. Without it, our whole team slows down — and that would affect revenue.
Alyssa Metzger