FabFitFun increased their video creative output by 300%.
Background
FabFitFun is a beauty, health, fashion, and lifestyle subscription box. With a team of 3 video editors, FabFitFun creates 100s of videos focusing on TikTok and Meta live-streaming, content creation, and national commercials. FabFitFun leverages user-generated content and influencer videos to highlight their brand’s fun communityBy using the Services, you acknowledge that Recharm will use your information in the United States and any other country where Recharm operates. Please be aware that the privacy laws and standards in certain countries, including the rights of authorities to access your personal information, may differ from those that apply in the country in which you reside. We will transfer personal information only to these countries to which we are permitted by law to transfer personal information, and we will take steps to ensure that your personal information continues to enjoy appropriate protections. Please read on to learn more about how we protect personal information that’s transferred outside of Europe.
Before Recharm, we were relying on video editor's memories of projects…And then you start clogging the system with editors searching for something that might not ultimately make the end of the cut. … [Recharm] takes us from 2 hours to 30 seconds to find a clip.
Challenges
FabFitFun couldn’t scale and produce ad creative fast enough as their video editors struggled to keep up with the massive amounts of raw footage.FabFitFun’s video editors were overwhelmed by the massive amount of raw footage. Video editors spent hours sifting through their raw footage and finding clips. On average, it took video editors from 30 minutes to 2 hours to find good cuts. This prevented them from doing valuable creative work. In addition, projects were siloed. Older footage was inaccessible, preventing team members from leveraging it.
Solutions
Recharm revolutionized FabFitFun's video editing process, reducing video asset search times from 2 hours to 30 seconds per search.
FabFitFun used Recharm’s video organization to create video ad creative faster. Recharm organized raw UGC into labeled scenes like product unboxing, product demos, testimonials, etc. FabFitFun went from producing 100 videos a quarter to 400 videos a quarter. Recharm helped video editors save time finding clips and focus on the creative work.
