MaryRuth’s, a rapidly growing health and wellness brand, produces, shoots and sources a high volume of video content. Videos come from polished professional shoots to authentic UGC. With a massive, ever-expanding library of videos, the growth team needed a solution to maintain a high volume of ad creatives without sacrificing the mental energy and creative spark of their editors.
50%
Reduction in editing time
75%
Faster Asset Retrieval
⚡Instant
Agency Ramp-Up
Video Overview
The Challenge: The "Needle in a Haystack" Problem
If I had to count how many hours I've spent just looking through folders... I’ve lost count. I would spend at least an hour looking for a clip. It gets really fatiguing and depletes the tank for the actual creative output.
Connor Mlynek
Despite a robust folder structure in Frame.io, the sheer depth and breadth of MaryRuth’s video library became a significant bottleneck. For Lead Editor Andrew Tomey and Video Editor Connor Mlynek, finding the perfect shot was an increasingly time-consuming endeavor.
The team faced three critical issues:
Search Inefficiency: Editors were spending up to an hour just to pinpoint a specific 8-second clip, navigating through gigabytes of data and endless subfolders. This "grunt work" drained valuable time and mental resources.
Creative Fatigue: The exhaustion from locating assets often left editors depleted before they could fully engage in the actual creative editing process.
Onboarding Friction: Bringing on external partners typically required a two-week buffer of non-productive time as new editors struggled to learn MaryRuth's complex internal folder structures before they could begin editing.
The Solution: Recharm as an Auto-Organizer of Videos
MaryRuth’s turned to Recharm to transform their vast, static content library into an intelligent, searchable database. Recharm meticulously ingested the brand's massive backlog of video content, using advanced AI to:
Segment long videos into individual clips (scenes).
Automatically tag clips by transcript, visual type (e.g., B-roll, visual hook), and creator.
Build a comprehensive visual and transcription index.
Recharm effectively became an advanced internal search engine, allowing editors to bypass cumbersome folder structures entirely.
Instead of pouring through different folders and trying to find something that would work... I can just go into Recharm, enter search terms, and it'll show me stuff categorized based on 'is this B-roll?', 'is this a visual hook?'. It saves time, effort, and money.
Results: Unleashing Efficiency and Creative Energy
Eliminated Agency Ramp-Up Time
Perhaps the most dramatic shift was evident when MaryRuth’s onboarded an external agency, Moto Studios. In the past, integrating a new team involved a learning curve of several weeks to understand the file system.
With Recharm, that friction vanished. The agency was able to navigate the library intuitively and hit their deliverable goals within their very first sprint, effectively eliminating the standard two-week ramp-up period.
With Recharm, I just shared the link. They jumped right on it. Instead of a couple of wasted weeks learning our folder structure, we jumped into our first sprint, and all goals were met by the end of that week.
Doubled Efficiency & Elevated Creative Output
The impact on the daily workflow was immediate. Andrew Tomey noted a significant reduction in production time: a creative asset that previously took 3 to 4 hours to complete can now be finished in 1 to 2 hours.
With search time slashed from an hour to roughly 15 minutes, the team maintained high output volume with significantly less stress and increased creative focus.
From "Grunt Work" to Strategic Growth
By reclaiming hours previously lost to searching, MaryRuth's editors were able to reinvest that time into skill development and strategic initiatives.
Connor leveraged the newfound efficiency to graduate from basic editing software to advanced professional tools.
Andrew expanded his role from pure editing to encompass broader creative strategy, including writing briefs for creators.
The key takeaway I get from Recharm is efficiency. A creative that would have taken me 3 to 4 hours... I can get done in probably 1 to 2 hours now. It saves time, saves money, saves resources, and allows the company to place that effort elsewhere.