---
title: "DAM for Media and Entertainment Marketing: Find the Moment | Recharm"
description: "Recharm helps entertainment marketing teams find scenes, dialogue and memorable moments, so trailers, teasers and social campaigns start with the right material."
url: https://www.recharm.com/solutions/dam-for-media-and-entertainment
---

# For media and entertainment: The Right Moment Wins the Campaign. Find It First.

Recharm helps marketing teams find scenes, dialogue and memorable moments, so every trailer, teaser and social clip starts with the right material.

[Start a 14-day free trial](https://www.recharm.com/get-started)

Helping creative teams get more from their existing footage

- HexClad
- Purdy & Figg
- FabFitFun
- Lume
- Little Spoon

## The problem: One Release Creates _Weeks of Marketing Content_

The hard part isn’t storing footage. It’s knowing which moment fits which idea, and when it can run.

- ### Many Formats

  Teasers, trailers, interviews, social clips and paid ads.

- ### Many Sources

  The finished title, publicity shoots, BTS and partners.

- ### Moving Approvals

  What’s too revealing today may be fine after release.

## Who needs the footage: One Title. _Many Teams Looking for Moments._

Without search, requests go back to the few people who know the footage.

| Team                         | Typical request                              |
| ---------------------------- | -------------------------------------------- |
| Trailer editors and agencies | “Find the strongest reaction or reveal.”     |
| Social and digital           | “Find a moment for a 15-second clip.”        |
| Publicity and PR             | “Which scenes can we share before release?”  |
| Talent relations             | “Find promo moments featuring this actor.”   |
| Distribution and partners    | “Which assets are approved for this market?” |

## When footage arrives: Three Things the Marketing Team _Needs to Know_

1. ### Where the Moments Are

   If the library only finds the file, the editor still has to search it.

   Scene-level [visual search](https://www.recharm.com/features/ai-visual-search-videos) and transcript search find the line, the reaction or the character intro.

2. ### What’s Approved

   Spoilers, territories and channels all change what can run.

   [Usage rights](https://www.recharm.com/features/usage-rights) stay on the footage. Approvals stay with the studio.

3. ### Which Version to Use

   Trailers, cutdowns and localized versions pile up fast.

   Clear release metadata separates source footage from approved deliverables.

## Two roles, one library: Confidence in the Material. _Confidence in the Story._

| Content Manager | Creative Director                          |                                                 |
| --------------- | ------------------------------------------ | ----------------------------------------------- |
| Priority        | Keep footage tied to the right release     | Build campaigns that capture the story          |
| Biggest risk    | Sharing an outdated or unauthorized asset  | Revealing too much or misrepresenting the title |
| Success         | Teams find the right material on their own | Strong concepts reach production faster         |

## What Recharm does: From Promotional Idea _to the Right Footage_

- ### Find Scenes

  Search for a chase, a reaction or a character entering a room.

- ### Search Dialogue

  Remember the line, not the episode? Transcript search finds it.

- ### Revisit Interviews and BTS

  Find the moments the first campaign left behind.

- ### Unlimited Users

  Editors, agencies and social teams search one library.

Recharm isn’t a production archive or finishing system. It helps marketing find and reuse the footage it has.

## Customer results: What Searchable Footage Has _Helped Creative Teams Achieve_

**4x** video output, from 100 to 400 videos a quarter [FabFitFun case study](https://www.recharm.com/case-studies/fabfitfun)

**3x** more ad edits, with footage search cut from 30 minutes to 5 [HexClad case study](https://www.recharm.com/case-studies/hexclad)

**25 hrs** saved every week across the team, about 5 per editor [Purdy & Figg case study](https://www.recharm.com/case-studies/purdy-and-figg)

Customer-reported results from brands with in-house creative teams, not studios or broadcasters.

[Read customer stories](https://www.recharm.com/case-studies)

## Evaluate: What to Look for _in a Media Marketing DAM_

- **Scene-level search.** Editors find single moments inside long videos.
- **Dialogue search.** Spoken lines without rewatching.
- **Release context.** Title, episode, talent and release stay attached.
- **Rights on every clip.** Teams check usage before reuse.
- **Self-serve access.** Social, publicity and creative search on their own.
- **Long-term reuse.** Footage stays findable for post-release campaigns.

## FAQ

### Is Recharm a Production Archive or MAM?

No. Recharm makes footage searchable for marketing and creative teams. It doesn’t replace archives, finishing systems or specialist media asset management.

### Can Recharm Search for Specific Dialogue?

Yes. Transcript search finds spoken lines across uploaded footage.

### Does Recharm Manage Talent Usage Rights?

Usage rights are stored on each clip. Studios stay responsible for agreements and approvals.

### How Much Does Recharm Cost?

The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.

## Find the Moment _Your Next Campaign Needs_

[Start 14-day free trial](https://www.recharm.com/get-started)