---
title: "DAM for Food and Beverage Brands: Never Lose the Appetite Shot | Recharm"
description: "Recharm is a video-first DAM that finds the pour, the crunch and the first bite by what is on screen, so every ad starts from the shot that makes people hungry."
url: https://www.recharm.com/solutions/dam-for-food-and-beverage-brands
---

# For food and beverage brands: Appetite Lasts Two Seconds. Never Lose the Clip That Delivers It.

Recharm finds the pour, the crunch and the first bite by what is on screen, so every ad starts from the shot that makes people hungry.

[Start a 14-day free trial](https://www.recharm.com/get-started)

The footage was already there. These teams made it findable

- HexClad
- Purdy & Figg
- FabFitFun
- Lume
- Little Spoon

## The problem: Appetite Is a _Two-Second Asset_

Lose the best pour in a folder, and you pay for the shoot twice.

- ### Short

  The shot that sells is seconds of a much longer take.

- ### Hard to Stage

  Stylist, set and perishable product all race the clock.

- ### Stored Isn’t Owned

  A pour on a drive nobody opens is only stored.

## Who needs the footage: Every Team Asks _for the Same Shots_

Most DAMs are built for the person who uploads. This one is built for the people who ask.

| Team                          | What they search for                        |
| ----------------------------- | ------------------------------------------- |
| Paid social                   | The best pour or bite from the latest shoot |
| Ecommerce and retail partners | Every clip of this exact pack and flavor    |
| Brand and TV                  | Any shot with this feeling                  |
| Sales and trade               | What’s current and cleared for trade use    |
| Agencies                      | Everything already shot for this product    |

## When footage arrives: Footage Loses Three Things _on the Way In_

1. ### The Moment

   If search can’t reach inside the file, the team is back to scrubbing.

   Recharm cuts shoots into clips and indexes the action: a pour, a crunch, a stretch of cheese.

2. ### The Pack

   Footage of an old pack is a risk the day the new one ships.

   Search by the product on screen to pull every clip of the old pack in one go.

3. ### The Permission

   A clip with no record of its terms is a clip nobody dares to run.

   [Usage rights](https://www.recharm.com/features/usage-rights) live on each clip, with alerts before expiry and blocked downloads after.

## Two roles, one library: Craveable Wants Polish. _Performance Wants Volume._

| Creative Director   | Content Manager                          |                                                |
| ------------------- | ---------------------------------------- | ---------------------------------------------- |
| Test of the library | Do we already have this feeling on film? | Where is it, and can we use it?                |
| Biggest risk        | A shot that looks flat or off-brand      | Reshooting what exists, or running an old pack |
| Success             | Fewer reshoots, more ideas in production | Fewer requests that start with “do we have”    |

## What Recharm does: What a Food and Beverage _Library Must Do_

- ### Tag on Arrival

  [AI tags](https://www.recharm.com/features/ai-video-tagging) label scenes, persona, angle and emotion.

- ### Search Screen and Speech

  [Visual search](https://www.recharm.com/features/ai-visual-search-videos) opens at the exact second.

- ### Stack Filters

  Three filters take 701 demo clips down to 9.

- ### Unlimited Users

  Partners and agencies search the same library.

## Customer results: Results From Teams That _Made Footage Searchable_

**2x** TikTok content output [Little Spoon case study](https://www.recharm.com/case-studies/littlespoon)

**4x** video output, from 100 to 400 videos a quarter [FabFitFun case study](https://www.recharm.com/case-studies/fabfitfun)

**3x** more ad edits, with footage search cut from 30 minutes to 5 [HexClad case study](https://www.recharm.com/case-studies/hexclad)

**25 hrs** saved every week across the team, about 5 per editor [Purdy & Figg case study](https://www.recharm.com/case-studies/purdy-and-figg)

Little Spoon is a food brand. Customer-reported results, not guarantees.

[Read customer stories](https://www.recharm.com/case-studies)

## Evaluate: Five Tests _Any DAM Must Pass_

Fail these, and it’s storage with a login.

- Can an editor find one pour inside a long shoot, or only the file?
- Can you search by product and action, not file name?
- Can you pull every clip of an old pack when packaging changes?
- Can a new agency find footage on day one?
- When a usage term ends, how fast can you find every clip it affects?

## FAQ

### Can Recharm Find a Specific Pour or Bite?

Yes. Describe the action and the product, and Recharm returns matching scenes from every shoot.

### Can We Find Footage of an Old Pack?

Yes, when the pack is visible on screen. On the Managed plan, human tags can also record pack and flavor.

### Does Recharm Approve Health Claims?

No. Claims stay with your regulatory and legal teams. Recharm helps you find every clip that shows one.

### How Much Does Recharm Cost?

The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.

## Run Your Last Shoot _Through Recharm_

[Start 14-day free trial](https://www.recharm.com/get-started)