---
title: "DAM for Fashion and Apparel Brands: Use Every Shoot All Season | Recharm"
description: "Recharm helps fashion teams find garments and movement across collection shoots, and reuse that footage for ecommerce, social and retail."
url: https://www.recharm.com/solutions/dam-for-fashion-brands
---

# For fashion and apparel brands: Pay for the Shoot Once. Use the Footage All Season.

Recharm helps fashion teams find garments and movement across collection shoots, and reuse them for ecommerce, social and retail.

[Start a 14-day free trial](https://www.recharm.com/get-started)

Helping creative teams get more from their existing footage

- HexClad
- Purdy & Figg
- FabFitFun
- Lume
- Little Spoon

## The problem: A Shoot Ends in a Day. _Its Content Has to Last All Season._

A shoot’s value isn’t what goes live on launch day. It’s how much stays usable after.

- ### Every Channel Draws on It

  Ecommerce, paid social, stores and wholesale partners.

- ### New Drops Keep Coming

  Collections and colorways keep adding footage.

- ### Organized for the Set

  Shoot-day folders don’t help anyone find a garment later.

## Who needs the footage: One Collection. _Many Teams Searching._

The collection should be open to every team, not just the people at the shoot.

| Team                   | Typical request                                          |
| ---------------------- | -------------------------------------------------------- |
| Ecommerce              | “Find this jacket worn from different angles.”           |
| Paid social            | “Find the strongest movement shot from this collection.” |
| Wholesale and partners | “Which videos can we share with this retailer?”          |
| Creator marketing      | “Find approved try-ons featuring this garment.”          |
| Brand and creative     | “Find looks with this styling and mood.”                 |

## When footage arrives: Three Things Every Fashion Clip _Needs to Keep_

1. ### The Garment, Style and Colorway

   Look14_Take3 doesn’t say which garment is in it.

   [Visual search](https://www.recharm.com/features/ai-visual-search-videos) finds garments and outfits on screen. Style codes and colorways belong in verified metadata.

2. ### The Model’s Permissions

   Some footage is cleared only for certain campaigns or territories.

   [Creator tags](https://www.recharm.com/features/creator-tagging) and [usage rights](https://www.recharm.com/features/usage-rights) stay on every clip.

3. ### The Movement That Sells

   Nobody should rewatch a shoot for three seconds of fabric.

   Every scene is searchable, so the drape of a jacket or the swing of a dress surfaces fast.

## Two roles, one library: One Organizes the Collection. _One Builds Its Identity._

| Content Manager | Creative Director                               |                                                      |
| --------------- | ----------------------------------------------- | ---------------------------------------------------- |
| Priority        | Keep collection footage accurate and accessible | Build a consistent look for the collection           |
| Biggest risk    | Sharing footage without checking permissions    | Repeating ideas because footage is hard to find      |
| Success         | Teams find collection assets on their own       | More concepts reach production from existing footage |

## What Recharm does: Make Every Collection Shoot _Work All Season_

- ### Garments and Styling

  Search for a long coat, denim texture or a dress in motion.

- ### Best Moments in Long Shoots

  Find the movement or close-up without rewatching.

- ### Reuse Past Campaigns

  Try-ons and old shoots stay findable, with terms attached.

- ### Unlimited Users

  Editors, strategists and agencies search one library.

## Customer results: What Searchable Footage Has _Helped Creative Teams Achieve_

**4x** video output, from 100 to 400 videos a quarter [FabFitFun case study](https://www.recharm.com/case-studies/fabfitfun)

**3x** more ad edits, with footage search cut from 30 minutes to 5 [HexClad case study](https://www.recharm.com/case-studies/hexclad)

**25 hrs** saved every week across the team, about 5 per editor [Purdy & Figg case study](https://www.recharm.com/case-studies/purdy-and-figg)

Customer-reported results from in-house creative teams, not fashion-specific case studies.

[Read customer stories](https://www.recharm.com/case-studies)

## Evaluate: What to Look for _in a Fashion DAM_

- **Collection organization.** Footage ties to the right collection and garment.
- **Accurate style data.** Style codes and colorways stay correct.
- **Movement search.** Editors find garments and motion inside long shoots.
- **Rights on every clip.** Teams check model and creator terms before reuse.
- **Self-serve access.** Ecommerce, marketing and creative search on their own.
- **Long-term reuse.** Past collections stay findable when new needs come up.

## FAQ

### Can Recharm Find Specific Garments in Videos?

Yes, from visual descriptions of garments, styling and movement. Style codes and colorways belong in product metadata.

### Can We Organize Footage by Collection or Season?

Yes, through searchable metadata. On the Managed plan, human taggers can add custom categories.

### Can Partners and Agencies Use the Library?

Yes. Every plan includes unlimited users.

### How Much Does Recharm Cost?

The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.

## Make Every Collection Shoot _Work Harder_

[Start 14-day free trial](https://www.recharm.com/get-started)