---
title: "DAM for E-commerce Brands: Find the Footage You Already Have | Recharm"
description: "Recharm is a video-first DAM that searches your footage by what is on screen and what is said, so every new ad starts from a clip you already own."
url: https://www.recharm.com/solutions/dam-for-ecommerce-brands
---

# For e-commerce brands: You Don’t Need More Footage. You Need to Find What You Have.

Recharm searches your footage by what is on screen and what is said, so every new ad starts from a clip you already own.

[Start a 14-day free trial](https://www.recharm.com/get-started)

The footage was already there. These teams made it findable

- HexClad
- Purdy & Figg
- FabFitFun
- Lume
- Little Spoon

## The problem: Creative Volume Is _a Footage Problem_

The team that finds a clip in seconds ships ten variations while the other ships one.

- ### Volume Wins

  E-commerce lives on how many ads it can test.

- ### The Usual Answer

  More shoots, more creators, more briefs.

- ### The Real Gap

  The footage exists. The route to it doesn’t.

## Who needs the footage: Every Team Depends _on the Same Footage_

Most DAMs are built for the person who uploads. This one is built for the people who ask.

| Team                 | What they search for                             |
| -------------------- | ------------------------------------------------ |
| Media buyers         | Fresh clips for the next test                    |
| Creative strategists | Every clip tagged to this persona and problem    |
| Video editors        | The best six seconds, opened at the exact second |
| Landing page and CRO | Every clip of this product in use                |
| Marketplaces         | Clean product shots for each channel             |

## When footage arrives: Footage Loses Three Things _on the Way In_

1. ### The Angle

   The strategist remembers the angle. The editor never hears it.

   Strategy tags for persona, angle, problem and emotion turn “do we have footage” into “do we have footage for this angle.”

2. ### The Permission

   A clip with no record of its terms is a clip nobody dares to run.

   [Usage rights](https://www.recharm.com/features/usage-rights) live on each clip, with alerts before expiry and blocked downloads after.

3. ### The Moment

   A library that stops at the file name is a filing cabinet.

   Recharm cuts creator videos into clips and indexes what’s shown and said.

## Two roles, one library: Does It Serve the Angle? _Can Anyone Find It Again?_

| Creative Strategist | Content Manager                                 |                                                       |
| ------------------- | ----------------------------------------------- | ----------------------------------------------------- |
| Test of the library | Do we have a clip for this persona and problem? | Where is it, and can we use it?                       |
| Biggest risk        | Testing the wrong message                       | Reshooting what exists, or running a clip out of term |
| Success             | More distinct variations live each week         | Fewer requests that start with “do we have”           |

## What Recharm does: What an E-commerce _Library Must Do_

- ### Tag on Arrival

  [AI tags](https://www.recharm.com/features/ai-video-tagging) label scenes, persona, angle and emotion.

- ### Search Screen and Speech

  [Visual search](https://www.recharm.com/features/ai-visual-search-videos) opens at the exact second.

- ### See Who’s in It

  [Creator tags](https://www.recharm.com/features/creator-tagging) link footage to the creator.

- ### Unlimited Users

  Creators and agencies search the same library.

## Customer results: Results From Teams That _Made Footage Searchable_

**3x** more ad edits, with footage search cut from 30 minutes to 5 [HexClad case study](https://www.recharm.com/case-studies/hexclad)

**4x** video output, from 100 to 400 videos a quarter [FabFitFun case study](https://www.recharm.com/case-studies/fabfitfun)

**25 hrs** saved every week across the team, about 5 per editor [Purdy & Figg case study](https://www.recharm.com/case-studies/purdy-and-figg)

**2x** TikTok content output [Little Spoon case study](https://www.recharm.com/case-studies/littlespoon)

Customer-reported results, not guarantees.

[Read customer stories](https://www.recharm.com/case-studies)

## Evaluate: Five Tests _Any DAM Must Pass_

Fail these, and it’s storage with a login.

- Can an editor find one moment inside a long creator video, or only the file?
- Can you search by angle, persona and problem, not just product?
- Can media buyers search without asking the Content Manager?
- Can a new agency find footage on day one?
- When a usage term ends, how fast can you find every clip it affects?

## FAQ

### Can Recharm Find Footage by Angle or Persona?

Yes. Strategy tags for persona, angle, problem and emotion let you search by the message you’re testing.

### Can Creators and Agencies Use the Library?

Yes. Every plan includes unlimited users.

### Does Recharm Replace Our Editing Software?

No. Recharm sits before the edit. Editors find clips faster and keep cutting in their own tools.

### How Much Does Recharm Cost?

The AI plan is $299 a month with 1TB of storage. The Managed plan is custom-priced and adds human tagging and a dedicated library owner. Both start with a 14-day free trial.

## Run Your Last Creator Batch _Through Recharm_

[Start 14-day free trial](https://www.recharm.com/get-started)