---
title: "Prepare Ads for Meta’s Andromeda System | Recharm"
description: "Create ads that stand out in Meta’s Andromeda system. Recharm helps teams produce diverse creatives and avoid duplicate concepts."
url: https://www.recharm.com/solutions/beat-meta-andromeda
---

# Beat Andromeda with creative diversity: Prepare your ads for _Meta’s Andromeda system._

Meta’s Andromeda groups look-alike ads into a single creative entity before the auction. Recharm helps you build ads that are visually and thematically distinct, from footage you already own.

[Start 14-day free trial](https://www.recharm.com/get-started)

Illustration built from our demo library of ILIA Beauty creator videos.

**2×** more winning ads Lume

**25%** lower CPC Lume

**3×** more ad edits HexClad

## Sound familiar?: Why volume is _no longer enough._

Tick the statements that are true for your team. If two or more are, your creative diversity is limiting performance.

0 of 6

Tick the ones that are true for your team.

## Visual diversity: Find footage you _forgot you had._

Recharm makes the whole library browsable by scene, so B-roll, lifestyle clips and product shots that sat buried in folders become new ways to open, show and close an ad.

Scene

**Hook** 81 clips

Scenes from our demo library. Pick one to browse its clips.

## Persona diversity: Different faces, _different audiences._

Face-based tagging groups every clip by the person in it. See all 86 creators in the library and cast each ad for a different audience instead of reusing the same two.

Creator 86 detected

**Emma Larsen** 15 clips across every upload

Creators in our demo library, shown under demo names.

## Thematic diversity: New angles, _not new headlines._

Recharm tags every clip with the angle it sells and the problem it solves, so strategists can explore a new message with the footage to back it up.

- Search clips by hook, problem, persona or angle.
- Build a concept around an angle you’ve never run.
- Change the story, not just the text overlay.

Personas

- Beauty Enthusiast 137
- Skincare-First 117
- Clean Beauty Advocate 59
- Everyday User 58
- Natural Makeup Lover 57

Angles

- Natural Finish 59
- Skin-First Benefits 52
- Glow Radiance 28
- Hydrating Comfort 27
- Shade Matching 17

Problems

- Lip Dryness 26
- Texture 19
- Pores 18
- Uneven Tone 15
- Shade Matching 13

Free tool

### Creative Similarity Scanner

Upload your static ads and see which ones are near-duplicates, so you launch distinct concepts instead of copies.

[Scan my ads](https://app.recharm.com/asset_similarity)

## Creative similarity score: Measure diversity _before you launch._

Meta measures similarity internally but doesn’t show it to advertisers. Recharm’s similarity score makes it visible: check how alike your static creatives are and catch duplicates before they split your budget.

## Before and after: From more variations _to more concepts._

Volume strategy

1. Make many variations of one ad
2. Change small visual details
3. Duplicate winning creatives
4. Hope one variation wins the auction

Diversity strategy

1. Build different creative concepts
2. Use distinct visual styles
3. Test new personas and angles
4. Grow the number of unique entities

More of your ads get a real shot at the auction.

## Resources: Go deeper on _Andromeda._

- ### [Blog post: What is Meta’s Andromeda?](https://www.recharm.com/blog/what-is-andromeda-and-creative-similarity)
  [How retrieval works and why creative similarity now decides which ads compete.](https://www.recharm.com/blog/what-is-andromeda-and-creative-similarity)

  [Read the post](https://www.recharm.com/blog/what-is-andromeda-and-creative-similarity)
- ### [Free tool: Measure creative similarity](https://app.recharm.com/asset_similarity)
  [Scan your static ads for near-duplicates before you launch.](https://app.recharm.com/asset_similarity)

  [Open the scanner](https://app.recharm.com/asset_similarity)
- ### [Video: What’s new with Meta’s ad algorithm?](https://www.youtube.com/watch?v=PKNR6ninl4o)
  [A walkthrough of what changed and how ad teams are adapting.](https://www.youtube.com/watch?v=PKNR6ninl4o)

  [Watch on YouTube](https://www.youtube.com/watch?v=PKNR6ninl4o)

## Who it’s for: Built for _performance teams._

- ### Performance marketers

  Adapt creative strategy to Meta’s retrieval system.

- ### Creative strategists

  Generate new angles instead of repeating the same concepts.

- ### Media buyers

  Give more of your ads a real chance to enter the auction.

- ### DTC brands

  Scale creative without flooding campaigns with duplicates.

Lume finds 2× more winning ads with Recharm

> “Repurposing old and new content together without approval cycles or additional stakeholders makes everything much faster.”

**Emily Arons** Sr Performance Marketer, Lume

## Frequently asked questions

### What is Meta’s Andromeda system?

Andromeda is the retrieval system Meta uses to decide which ads are eligible to enter the auction. Instead of evaluating every ad individually, it first retrieves a smaller set of candidates and then ranks them. Many ads never reach the auction if they aren’t considered relevant or distinct enough.

### Why does creative similarity matter under Andromeda?

Andromeda groups visually and thematically similar ads into the same creative entity. If several ads look nearly identical, they can be treated as one concept, so launching dozens of small variations doesn’t increase your chances of entering the auction.

### Why is creative diversity now more important than creative volume?

In older ad systems, launching many variations of a winner raised the odds of performance. Under Andromeda, similar creatives are grouped together, so advertisers need to test different concepts, personas and visual styles, not minor tweaks of the same ad.

### How can teams create more creative diversity in their ads?

Test different messaging angles, personas and visual styles instead of repeating one ad with small changes. New concepts and storytelling approaches make ads look distinct and improve their chances of being retrieved.

### How does Recharm help teams adapt to Andromeda?

Recharm makes your footage searchable by scene, creator, persona, problem, hook and angle, so strategists can build genuinely different ads instead of repeating the same footage across campaigns.

### How does Recharm’s creative similarity score help advertisers?

Meta measures creative similarity internally but doesn’t show it to advertisers. Recharm’s free Creative Similarity Scanner measures how visually similar your static creatives are, so you can catch duplicates and improve diversity before launch.

### Can existing footage still produce diverse ads?

Yes. Most teams have far more unused footage than they realize. Once the library is searchable by scene, creator and concept, strategists can combine clips in new ways and produce distinct ads without a new shoot every time.

## Stop making copies. _Make concepts._