---
title: "Automatic Video Tagging for Creators | Recharm"
description: "Automatically tag videos with AI and organize your footage using creative strategy tags like creator, persona, emotion, and product. Filter and find clips instantly with Recharm."
url: https://www.recharm.com/features/footage-organization
---

# AI footage organization

Every video, cut into\
_reusable clips._

Recharm cuts every upload into short clips and files each one under a scene: hooks, testimonials, product benefits, how-tos and calls to action. Browse your footage by scene instead of [digging through folders](https://www.recharm.com/blog/organize-video-files).

[Start 14-day free trial](https://www.recharm.com/get-started)

Scene

**Hook** 81 clips

Our demo library: 701 clips cut from 205 beauty creator videos.

**3×** more ad edits HexClad

**½** the editing time MaryRuth’s

**75%** faster asset search MaryRuth’s

## How it works: One upload in, _6 clips out._

Recharm watches each video, finds where one moment ends and the next begins, and cuts it into clips. Every clip is filed under its scene, so a one-minute take becomes a hook, a demo, a testimonial and more.

A real upload from our demo library. Gaps in the timeline are moments that weren’t worth a clip.

## Fast previews: Skim a wall of hooks _in seconds._

Playing videos one at a time is slow and tiring. In Recharm every clip previews on hover, so you can glide across a whole scene and pick the strongest moment without opening a file.

- Hover to preview any clip. No players, no downloads.
- Jump between scenes to build an ad: [hook](https://www.recharm.com/blog/3-reasons-why-hook-iterations-video-ads), body, call to action.
- Download just the clip you need, not the whole source file.

Scenes in a beauty brand’s library

- Product Benefit 112
- Product Description 95
- Hook 81
- Testimonial 79
- CTA 59
- Makeup Application 56
- Results 34
- How to Use 29
- Product Intro 26
- Holding Product 23
- Ingredients 23
- Swatch Test 16
- Product Shot 14
- Shade Match 14
- Problem 12
- Texture 9
- Clean Beauty 6
- Before Shot 3
- Brand Awareness 3
- Packaging 3
- Shopping 2
- Unboxing 2

Footage comes in from

- Google Drive
- Dropbox
- Frame.io
- Direct upload

## Ditch folders: Scenes that fit _what you film._

Scenes follow your brand, not a fixed template. A makeup brand gets application shots, swatches and shade matches; a [pet brand](https://www.recharm.com/solutions/dam-for-pet-brands) might sort by breed or cat B-roll. Connect Google Drive, Dropbox or Frame.io and new footage is cut and filed as it lands.

- 205 uploads in our demo library became 701 clips across 22 scenes.
- Add [your own scenes and tags](https://www.recharm.com/features/ai-video-tagging) when the defaults don’t fit.
- Missed a moment? Cut a clip by hand and it joins the library.

## Compare: Recharm vs. _Google Drive_

Drive stores whole files in folders. Recharm turns them into a library of clips.

|                                                     | Recharm | Google Drive |
| --------------------------------------------------- | ------- | ------------ |
| Cuts videos into reusable clips                     | Yes     | No           |
| Browse by scene instead of folders                  | Yes     | No           |
| Hover previews for every clip                       | Yes     | No           |
| Aspect ratio filtering                              | Yes     | No           |
| Scene pinning                                       | Yes     | No           |
| Watches Drive, Dropbox and Frame.io for new footage | Yes     | No           |
| Organizes images into themes                        | Yes     | No           |
| Built for creative teams                            | Yes     | No           |

## Who it’s for: For the people _who make the ads._

Creative strategists

### 2× faster briefing

- **Validate concepts instantly** See right away whether you already have the clips to pull off a new idea.
- **Skip redundant shoots** Stop paying creators to film hooks and B-roll you already own.
- **Match briefs in seconds** Pull the exact clips that show editors what you mean.

Video editors

### 3× faster ad edits

- **Onboard on day one** New editors browse scenes instead of learning someone’s folder system.
- **Find B-roll in seconds** Jump to product shots or application clips without scrubbing timelines.
- **Experiment safely** With footage cut and labeled, there’s time to try variations beyond the brief.

Performance marketers

### Partner with the creative team

- **Suggest specific clips** Go beyond “we need a better hook” and point to the hook to test next.
- **See what works by scene** Tie results to the hooks and CTAs inside an ad, not just the whole video.
- **Extend winning ads** Swap a fresh hook onto a proven body to fight ad fatigue.

HexClad produces 3× more ad edits with Recharm

> “If you want us to keep the same level of quality and speed, you can’t get rid of Recharm. Without it, our whole team slows down, and that would affect revenue.”

**Alyssa Metzger** Paid Creative Strategy Manager, HexClad

## Frequently asked questions

### What does Recharm do with a long video?

It cuts the video into short clips and sorts each one into a scene, like hooks, testimonials, product benefits, how-to shots and calls to action. A one-minute creator take usually becomes five or six clips you can reuse on their own.

### Is Recharm a digital asset manager, or does it sit on top of my storage?

Both work. You can upload files to Recharm directly, or connect Google Drive, Frame.io or Dropbox so new videos sync automatically. Either way, every video is cut into clips and organized by scene.

### Do I have to upload every file, or can Recharm watch my folders?

Recharm can watch connected Google Drive, Frame.io or Dropbox folders. When a new file lands, it is picked up, cut into clips and filed into scenes automatically.

### Do I need to cut and organize videos myself?

No. On the AI plan, Recharm’s AI cuts and labels every video. On the Managed plan, human editors do it to your spec. You upload raw footage and get a library of labeled clips back.

### What if the AI misses a great shot?

You can cut a clip yourself with the built-in clipping tool. Select the section of the video, save it, and it joins the library alongside the AI’s clips.

### Can I use my own scenes instead of hooks and testimonials?

Yes. Scenes adapt to what your brand films. A pet brand might organize by breed or cat B-roll, a makeup brand by application shots or before-and-afters. You can also add your own tags.

### Does it work for studio shoots as well as UGC?

Yes. Polished 4K studio footage, creator videos and phone recordings all go into the same library and are cut and organized the same way.

### Can Recharm organize images too?

Yes. Images are grouped into visual themes like product shots, before-and-afters and promotional graphics. See image tagging for details.

### How are brands using it?

HexClad tripled the number of ad edits it produces. MaryRuth’s cut editing time in half and made asset search 75% faster. Huel, Magic Spoon and Hike Footwear also use Recharm to organize their creative footage.

## Stop digging through folders. _Browse by scene._