--- title: "10 effects for product videos, with a tested Claude prompt for each" description: "Effects that put the product, its price or its result in front of the viewer, tested on a product shot." url: https://www.recharm.com/effects/lists/effects-for-product-videos --- # 10 effects for product videos Effects that put the product, its price or its result in front of the viewer, tested on a product shot. Ken Burns zoom: The camera creeps toward the product so a static shot never sits completely still. ## [1. Ken Burns zoom](https://www.recharm.com/effects/ken-burns-zoom) The camera creeps toward the product so a static shot never sits completely still. ``` Add a slow Ken Burns zoom to input.mp4: push in on the center steadily from 1x on the first frame to 1.15x on the last frame, with no jitter. Keep the size, frame rate and audio. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/ken-burns-zoom) Spotlight vignette: The edges and corners darken so the product in the middle is the brightest thing on screen. ## [2. Spotlight vignette](https://www.recharm.com/effects/spotlight-vignette) The edges and corners darken so the product in the middle is the brightest thing on screen. ``` Add a strong vignette to input.mp4 so the corners are clearly darker and the center stays as bright as it was. Keep the audio. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/spotlight-vignette) Sale badge: A round red "30% off" sticker pops onto the top-right corner, tilted slightly. ## [3. Sale badge](https://www.recharm.com/effects/sale-badge) A round red "30% off" sticker pops onto the top-right corner, tilted slightly. ``` Add a sale badge to input.mp4: a red (230, 30, 45) circle 30% of the frame width across, with "30%" over "OFF" in white and a thin white ring inside, tilted -10 degrees, centered at 78% across and 14% down. It pops in at 0.5 seconds over 0.35 seconds with a slight overshoot, then stays. Use Python with Pillow to draw it and ffmpeg to put it on the video (don't rely on ffmpeg's drawtext filter), keep the audio, and save it as output.mp4. ``` [Full guide: settings and the tested script](https://www.recharm.com/effects/sale-badge) Price strikethrough: The old price gets crossed out with a red line, then the lower price pops in beside it. ## [4. Price strikethrough](https://www.recharm.com/effects/price-strikethrough) The old price gets crossed out with a red line, then the lower price pops in beside it. ``` Add a price drop animation to input.mp4: "$48" in white bold (black outline) at 30% across and 85% down; at 1 second a thick red (230, 30, 45) line crosses it out over 0.25 seconds; at 1.4 seconds "$29" pops in larger in yellow (255, 214, 0) at 68% across. Both stay to the end. Use Python with Pillow to draw it and ffmpeg to put it on the video (don't rely on ffmpeg's drawtext filter), keep the audio, and save it as output.mp4. ``` [Full guide: settings and the tested script](https://www.recharm.com/effects/price-strikethrough) Before/after slider: A white line swings across the frame, with the dull before shot on its left and the after shot on its right. ## [5. Before/after slider](https://www.recharm.com/effects/before-after-slider) A white line swings across the frame, with the dull before shot on its left and the after shot on its right. ``` Make a before/after slider from before.mp4 and after.mp4: a 6-pixel white vertical divider swings back and forth between 10% and 90% of the width (position 0.5+0.4*cos(1.3*t)), with before.mp4 shown left of the divider and after.mp4 right of it. Use after.mp4's audio. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/before-after-slider) Picture in picture: A second clip plays in a small white-framed window in the top-right corner. ## [6. Picture in picture](https://www.recharm.com/effects/picture-in-picture) A second clip plays in a small white-framed window in the top-right corner. ``` Put inset.mp4 as a picture-in-picture over main.mp4: scale it to 32% of main's width, give it a 6-pixel white border, and place it in the top-right corner with a gap of 4% of main's width from the top and right edges. Keep main's audio. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/picture-in-picture) Split screen: Two clips play at once, one filling the top half of the frame and one the bottom half. ## [7. Split screen](https://www.recharm.com/effects/split-screen) Two clips play at once, one filling the top half of the frame and one the bottom half. ``` Stack top.mp4 above bottom.mp4 in one vertical video the same size as top.mp4. Each clip fills its half, cropped from the center. Use top.mp4's audio. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/split-screen) Punch-in zoom: The shot snaps 25% closer on the first word, holds for a second, then cuts back wide. ## [8. Punch-in zoom](https://www.recharm.com/effects/punch-in-zoom) The shot snaps 25% closer on the first word, holds for a second, then cuts back wide. ``` In input.mp4, add a punch-in zoom at the start: zoom in to 1.25x over the first 0.15 seconds, hold it until 1 second, then cut back to the full frame. The zoom must stay centered: crop the same amount from all four sides, so the middle of the frame doesn't move. Keep the size, frame rate and audio the same. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/punch-in-zoom) Zoom transition: The shot rushes into the middle of clip A and lands on clip B. ## [9. Zoom transition](https://www.recharm.com/effects/zoom-transition) The shot rushes into the middle of clip A and lands on clip B. ``` Join clipA.mp4 and clipB.mp4 with a 0.6 second zoom transition that zooms into the center of A and lands on B (ffmpeg xfade zoomin). Crossfade the audio over the same 0.6 seconds. Match B's size and frame rate to A. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/zoom-transition) Circle reveal transition: Clip B grows out of a circle in the middle of clip A until it fills the screen. ## [10. Circle reveal transition](https://www.recharm.com/effects/circle-reveal-transition) Clip B grows out of a circle in the middle of clip A until it fills the screen. ``` Join clipA.mp4 and clipB.mp4 with a 0.6 second circle reveal: B appears inside a circle in the middle of A that grows until it fills the frame (ffmpeg xfade circleopen). Crossfade the audio over the same 0.6 seconds. Match B's size and frame rate to A. Use ffmpeg and save it as output.mp4. ``` [Full guide: settings and the tested ffmpeg command](https://www.recharm.com/effects/circle-reveal-transition) ## More lists - [**10 caption and text effects for video ads**](https://www.recharm.com/effects/lists/caption-and-text-effects-for-video-ads) - [**10 video transitions for ads**](https://www.recharm.com/effects/lists/video-transitions-for-ads) - [**10 hook effects for the first 3 seconds of an ad**](https://www.recharm.com/effects/lists/hook-effects-for-the-first-3-seconds) - [**10 effects for talking-head ads**](https://www.recharm.com/effects/lists/effects-for-talking-head-ads) - [**10 retro film looks for video ads**](https://www.recharm.com/effects/lists/retro-film-looks-for-video-ads) - [**10 VHS and 80s retro effects for video ads**](https://www.recharm.com/effects/lists/vhs-and-80s-retro-effects-for-video-ads) - [**10 color grades for product videos**](https://www.recharm.com/effects/lists/color-grades-for-product-videos) - [**10 glitch effects for video ads**](https://www.recharm.com/effects/lists/glitch-effects-for-video-ads) - [**10 distortion effects for video ads**](https://www.recharm.com/effects/lists/distortion-effects-for-video-ads) - [**10 light overlays for product videos**](https://www.recharm.com/effects/lists/light-overlays-for-product-videos) - [**10 text title styles for video ads**](https://www.recharm.com/effects/lists/text-title-styles-for-video-ads) - [**10 3D text effects for video ads**](https://www.recharm.com/effects/lists/3d-text-effects-for-video-ads) - [**10 beat-synced edits for Reels and TikTok**](https://www.recharm.com/effects/lists/beat-synced-edits-for-reels-and-tiktok) - [**10 audio visualizers for music and podcast videos**](https://www.recharm.com/effects/lists/audio-visualizers-for-music-and-podcast-videos) - [**10 UGC and social proof overlays for video ads**](https://www.recharm.com/effects/lists/ugc-and-social-proof-overlays-for-video-ads) - [**10 effects for testimonial and review ads**](https://www.recharm.com/effects/lists/effects-for-testimonial-and-review-ads) - [**10 motion and camera effects for product videos**](https://www.recharm.com/effects/lists/motion-and-camera-effects-for-product-videos) - [**10 stylized art looks for video ads**](https://www.recharm.com/effects/lists/stylized-art-looks-for-video-ads) - [**10 layout and reframing effects for social video**](https://www.recharm.com/effects/lists/layout-and-reframing-effects-for-social-video) - [**10 transitions for product reveals**](https://www.recharm.com/effects/lists/transitions-for-product-reveals) - [**10 effects for sale and Black Friday ads**](https://www.recharm.com/effects/lists/effects-for-sale-and-black-friday-ads) - [**10 TikTok-style effects for video ads**](https://www.recharm.com/effects/lists/tiktok-style-effects-for-video-ads) - [**10 effects for app and SaaS ads**](https://www.recharm.com/effects/lists/effects-for-app-and-saas-ads) - [**10 effects for skincare and beauty ads**](https://www.recharm.com/effects/lists/effects-for-skincare-and-beauty-ads) - [**10 effects that stop the scroll**](https://www.recharm.com/effects/lists/effects-that-stop-the-scroll) - [**10 effects for holiday ads**](https://www.recharm.com/effects/lists/effects-for-holiday-ads) - [**10 animated chart and stat effects for video ads**](https://www.recharm.com/effects/lists/animated-chart-and-stat-effects-for-video-ads) - [**10 caption styles for social video**](https://www.recharm.com/effects/lists/caption-styles-for-social-video) ## Find 3x _winning ads_ Recharm cuts your ad footage into tagged, searchable clips: hooks, testimonials, product shots. Find the shots that win, add the effect with Claude, and ship 3x more ad edits. [Start 14-day free trial](https://www.recharm.com/get-started)