--- title: "Playbook vs Shade: Creative Library vs Media Library" description: "Compare Playbook and Shade on libraries, approvals, integrations and security, plus how Recharm handles videos and images." url: https://www.recharm.com/compare/playbook-vs-shade --- # PLAYBOOK VS SHADE: Every Seat Adds Up. _Do the Math Before You Pick._ How Playbook and Shade compare for videos and images, and where Recharm fits. [Start 14 days free trial](https://www.recharm.com/get-started) ## Playbook vs Shade at a Glance Both give teams a shared library with approvals and sharing. The main difference is visual boards for creative teams with Playbook, and a cloud drive that mounts like a local one with Shade. - **Playbook** turns stored files into web pages with its Publish sites feature. - **Shade** adds timestamped and range-based comments, with approval status tracked in metadata. - **Recharm** is $299 a month with unlimited users, and cuts videos into clips you can tag and search with AI. Search and clips are in preview. ## Playbook vs Shade Comparison Table | Criterion | Playbook | Shade | Recharm | | --------------------------------------------------------------- | ---------------------------------- | ---------------------------------- | ------------------------------------------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not offered | Not offered | Offered | | Store and manage video files | Offered | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered on a higher-tier plan only | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Offered on a higher-tier plan only | Offered | Offered | | AI visual search in images | Offered on a higher-tier plan only | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | AI visual search in video (find by appearance, objects, scenes) | Not published | Offered | Offered, preview feature | | Search at the clip level inside a video | Not published | Not published | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Offered | Offered | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Not published | Not published | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Offered | Coming soon | | Review and approval workflows | Offered | Offered | Not offered | | Shareable links for assets | Offered | Offered | Offered | | Branded portals for teams and partners | Not published | Offered | Not offered | | Brand guidelines hub | Not published | Not published | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Not published | Not published | Offered | | Asset usage and engagement reporting | Not published | Not published | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Offered on a higher-tier plan only | Offered | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Not published | Offered | Offered | | Single sign-on | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Not published | | Published security certifications | Not published | Offered | Not published | | **Pricing and Setup** | | | | | Published pricing | Offered | Offered | Offered | | No per-seat pricing | Not offered | Not offered | Offered | | Free trial | Offered | Offered | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan or paid add-on only - Coming soon ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library built to find the right clip fast. - **AI tagging** Tag videos automatically, and sort images with the AI image add-on (preview) - **AI visual search** Find footage by what's in the frame (preview) - **Clip cutting** Cut videos into clips to find the exact moment (preview) - **Claude plugin** Turn your library into creative briefs and videos with Claude ## Frequently Asked Questions ### #### What are Playbook and Shade each built for? Playbook focuses on visual boards for creative teams, and Shade on a cloud drive that mounts like a local one. Recharm puts video first, with AI tags and clips that point to the exact moment (search and clips in preview). ### #### How do Playbook and Shade handle video? Both handle video. Playbook has timecoded video comments, and Shade has timestamped comments and AI search across transcripts and faces. Recharm adds clip cutting, so you can search for the exact moment (in preview). ### #### Do Playbook and Shade offer approval workflows? Yes, both do. Playbook lists review and approval as a core feature. Shade pairs timestamped review with approval status in metadata. Recharm has no approval workflow, so teams track approvals outside the library. ### #### Do Playbook and Shade connect to Claude and AI tools? Both do. Playbook has MCP on Pro and above. Shade lists an MCP server. Recharm also has a Claude plugin that builds creative briefs and videos from your library. ### #### Do Playbook, Shade and Recharm offer a free trial? Playbook has a free plan with no card. Shade has a free trial on Growth. Recharm offers a 14-day free trial. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)