--- title: "iconik vs Shade: Video MAM vs Media Library" description: "Compare iconik and Shade on libraries, approvals, integrations and security, plus how Recharm handles videos and images." url: https://www.recharm.com/compare/iconik-vs-shade --- # ICONIK VS SHADE: Great Edits Start With the Right Clip. _Find It in Seconds._ How iconik and Shade compare for videos and images, and where Recharm fits. [Start 14 days free trial](https://www.recharm.com/get-started) ## iconik vs Shade at a Glance Both give teams a shared library with approvals and portals. The main difference is hybrid storage and video review with iconik, and a cloud drive that mounts like a local one with Shade. - **iconik** keeps asset records, metadata and version history in iconik, so they stay intact if the storage underneath changes. - **Shade** is a media library and review tool for creative and video teams, with AI search across transcripts and faces. - **Recharm** is $299 a month with unlimited users, and uses AI tagging, visual search and clip cutting to surface the right moment. Search and clips are in preview. ## iconik vs Shade Comparison Table | Criterion | iconik | Shade | Recharm | | --------------------------------------------------------------- | ---------------------------------- | ---------------------------------- | ------------------------------------------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not offered | Not offered | Offered | | Store and manage video files | Offered | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Offered | Offered | Offered | | AI visual search in images | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | AI visual search in video (find by appearance, objects, scenes) | Offered | Offered | Offered, preview feature | | Search at the clip level inside a video | Not published | Not published | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Offered | Offered | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Not published | Not published | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Offered | Coming soon | | Review and approval workflows | Offered | Offered | Not offered | | Shareable links for assets | Offered | Offered | Offered | | Branded portals for teams and partners | Offered on a higher-tier plan only | Offered | Not offered | | Brand guidelines hub | Not published | Not published | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Not published | Not published | Offered | | Asset usage and engagement reporting | Offered | Not published | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Offered on a higher-tier plan only | Offered | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Offered | Offered | Offered | | Single sign-on | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Not published | | Published security certifications | Not published | Offered | Not published | | **Pricing and Setup** | | | | | Published pricing | Offered | Offered | Offered | | No per-seat pricing | Not offered | Not offered | Offered | | Free trial | Offered | Offered | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan or paid add-on only - Coming soon ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library built to find the right clip fast. - **AI tagging** Tag videos automatically, and sort images with the AI image add-on (preview) - **AI visual search** Find footage by what's in the frame (preview) - **Clip cutting** Cut videos into clips to find the exact moment (preview) - **Claude plugin** Turn your library into creative briefs and videos with Claude ## Frequently Asked Questions ### #### What are iconik and Shade each built for? iconik focuses on hybrid storage and video review, and Shade on a cloud drive that mounts like a local one. Recharm centers on video, cutting it into clips you can tag and search (search and clips in preview). ### #### How do iconik and Shade handle video? Both handle video. iconik has time-based comments and AI detection across video scenes and speech, and Shade has timestamped comments and AI search across transcripts and faces. Recharm adds clip cutting, so you can search for the exact moment (in preview). ### #### Do iconik and Shade offer approval workflows? Yes, both do. iconik has review and approval with time-based comments and version compare. Shade pairs timestamped review with approval status in metadata. Recharm has no approval workflow, so teams track approvals outside the library. ### #### Do iconik and Shade connect to Claude and AI tools? Both do. iconik has an MCP server on Professional. Shade lists an MCP server. Recharm also has a Claude plugin that builds creative briefs and videos from your library. ### #### Do iconik, Shade and Recharm offer a free trial? iconik has a free trial on Starter. Shade has a free trial on Growth. Recharm offers a 14-day free trial. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)