--- title: "Brandfolder vs Cloudinary: Brand DAM vs Media Platform" description: "Brandfolder manages brand assets with portals and approvals, while Cloudinary delivers media via APIs. See how each treats video, and where Recharm helps." url: https://www.recharm.com/compare/brandfolder-vs-cloudinary --- # BRANDFOLDER VS CLOUDINARY: Brand Assets Need Rules. _Video Needs a Way to Find the Shot._ A brand-asset DAM next to a developer media platform. See how each one treats video and what Recharm adds. [Start 14 days free trial](https://www.recharm.com/get-started) ## Brandfolder vs Cloudinary at a Glance Brandfolder is a brand-asset library with portals and Brandguide, while Cloudinary is a developer platform for media delivery that also sells a DAM. - **Brandfolder** 's Premium tier adds Video AI, which auto-tags footage and transcribes speech. - **Cloudinary** supports collections, public links and URL transformations for sharing and delivery. - **Recharm** is a video-first library that can cut footage into clips and tag them automatically (clip cutting in preview). ## Brandfolder vs Cloudinary Comparison Table | Criterion | Brandfolder | Cloudinary | Recharm | | --------------------------------------------------------------- | ---------------------------------- | ------------- | ------------------------------------------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not offered | Not offered | Offered | | Store and manage video files | Offered | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Offered on a higher-tier plan only | Not published | Offered | | AI visual search in images | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | AI visual search in video (find by appearance, objects, scenes) | Not published | Not published | Offered, preview feature | | Search at the clip level inside a video | Not published | Not published | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Offered | Offered | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Not published | Not published | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Not published | Coming soon | | Review and approval workflows | Offered | Not published | Not offered | | Shareable links for assets | Offered | Offered | Offered | | Branded portals for teams and partners | Offered | Not published | Not offered | | Brand guidelines hub | Offered | Not published | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Not published | Not published | Offered | | Asset usage and engagement reporting | Offered on a higher-tier plan only | Offered | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Not published | Not published | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Offered | Not published | Offered | | Single sign-on | Offered on a higher-tier plan only | Not published | Not published | | Published security certifications | Not published | Offered | Not published | | **Pricing and Setup** | | | | | Published pricing | Not offered | Not published | Offered | | No per-seat pricing | Not published | Not published | Offered | | Free trial | Not published | Offered | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan or paid add-on only - Coming soon ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library built to find the right clip fast. - **AI tagging** Tag videos automatically, and sort images with the AI image add-on (preview) - **AI visual search** Find footage by what's in the frame (preview) - **Clip cutting** Cut videos into clips to find the exact moment (preview) - **Claude plugin** Turn your library into creative briefs and videos with Claude ## Frequently Asked Questions ### #### Which one is more about brand control? Brandfolder. Portals, Brandguide and asset approvals keep brand material consistent. Cloudinary concentrates on transforming and delivering images and video through its API. ### #### How do they handle people and objects in media? Brandfolder uses automatic tagging and people recognition to power search. Cloudinary's media library has a visual search option. Recharm tags video footage automatically on upload. ### #### Do Brandfolder and Cloudinary offer reviews? Brandfolder's asset approvals let reviewers leave comments and annotations. Cloudinary's DAM review tools aren't published. Commenting inside Recharm is marked coming soon. ### #### Is there an MCP or Claude link for Brandfolder or Cloudinary? Neither Brandfolder nor Cloudinary lists a Claude or MCP connection. Recharm provides a Claude plugin that can draft briefs and make videos from your library. ### #### How can I test Brandfolder and Cloudinary first? Cloudinary lets you begin on a free plan, no card needed. Brandfolder sends buyers to a demo. Recharm offers 14 days free. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)