--- title: "Brandfolder vs Canto: Features Compared" description: "Compare Brandfolder and Canto on libraries, approvals, integrations and security, plus how Recharm handles videos and images." url: https://www.recharm.com/compare/brandfolder-vs-canto --- # BRANDFOLDER VS CANTO: Protecting Your Footage Is Step One. _Using It Is the Point._ How Brandfolder and Canto compare for videos and images, and where Recharm fits. [Start 14 days free trial](https://www.recharm.com/get-started) ## Brandfolder vs Canto at a Glance Both give teams a shared library with approvals and portals. The main difference is brand portals and guidelines with Brandfolder, and frame-level video search and rights controls with Canto. - **Brandfolder** uses AI-powered search with automatic tagging and people recognition. - **Canto** adds frame-level video search, digital rights controls and unlimited portals. - **Recharm** is a video-first library with AI tagging and clip cutting that help you find the exact moment. Search and clips are in preview. ## Brandfolder vs Canto Comparison Table | Criterion | Brandfolder | Canto | Recharm | | --------------------------------------------------------------- | ---------------------------------- | ---------------------------------- | ------------------------------------------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not offered | Not offered | Offered | | Store and manage video files | Offered | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Offered on a higher-tier plan only | Offered | Offered | | AI visual search in images | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | AI visual search in video (find by appearance, objects, scenes) | Not published | Offered | Offered, preview feature | | Search at the clip level inside a video | Not published | Offered | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Offered | Not published | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Not published | Offered | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Offered on a higher-tier plan only | Coming soon | | Review and approval workflows | Offered | Offered on a higher-tier plan only | Not offered | | Shareable links for assets | Offered | Offered | Offered | | Branded portals for teams and partners | Offered | Offered | Not offered | | Brand guidelines hub | Offered | Offered | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Not published | Not published | Offered | | Asset usage and engagement reporting | Offered on a higher-tier plan only | Offered | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Not published | Offered on a higher-tier plan only | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Offered | Offered | Offered | | Single sign-on | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Not published | | Published security certifications | Not published | Offered | Not published | | **Pricing and Setup** | | | | | Published pricing | Not offered | Not offered | Offered | | No per-seat pricing | Not published | Offered | Offered | | Free trial | Not published | Not published | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan or paid add-on only - Coming soon ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library built to find the right clip fast. - **AI tagging** Tag videos automatically, and sort images with the AI image add-on (preview) - **AI visual search** Find footage by what's in the frame (preview) - **Clip cutting** Cut videos into clips to find the exact moment (preview) - **Claude plugin** Turn your library into creative briefs and videos with Claude ## Frequently Asked Questions ### #### What are Brandfolder and Canto each built for? Brandfolder focuses on brand portals and guidelines, and Canto on frame-level video search and rights controls. Recharm is built around video, so you can tag clips and find the exact moment (search and clips in preview). ### #### How do Brandfolder and Canto handle video? Both handle video. Brandfolder adds Video AI with auto-tags and transcription on Premium, and Canto's frame-level search finds and downloads the exact clip. Recharm adds clip cutting, so you can search for the exact moment (in preview). ### #### Do Brandfolder and Canto offer approval workflows? Yes, both do. Brandfolder has asset approvals with comments and annotations. Canto's Approval Hub, on DAM Brand Suite, adds reviewers, due dates and reminders. Recharm has no approval workflow, so teams track approvals outside the library. ### #### Do Brandfolder and Canto connect to Claude and AI tools? Brandfolder lists no Claude or MCP link. Canto MCP works with Claude from DAM Plus. Recharm also has a Claude plugin that builds creative briefs and videos from your library. ### #### Do Brandfolder, Canto and Recharm offer a free trial? Neither Brandfolder nor Canto lists a free trial, and both route buyers to a demo. Recharm offers a 14-day free trial. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)