--- title: "Air vs Canto (2026): Creative Platform vs Brand DAM" description: "Compare Air and Canto on AI search, approvals, integrations, security and pricing, plus how Recharm handles videos and images. Updated for 2026." url: https://www.recharm.com/compare/air-vs-canto --- # COMPARE: DAM FOR VIDEOS AND IMAGES: Air vs Canto for _Videos and Images_ How Air and Canto compare for videos and images, and where Recharm fits. [Start 14 days free trial](https://www.recharm.com/get-started) ## Air vs Canto at a Glance Both search inside video. Air publishes its prices and Canto sells by quote. - **Air** has a free plan and unlimited users from the $900 Business plan, with AI editing in Canvas. Ad performance analytics is on Enterprise. - **Canto** finds the exact clip inside a video with frame-level search. It adds rights controls and unlimited portals, and is priced by quote. - **Recharm** is made for videos and images, with clip-level search, ad tags and free Meta analytics. It has no approval workflows or portals. ## Air vs Canto Comparison Table | Criterion | Air | Canto | Recharm | | --------------------------------------------------------------- | ---------------------------------- | ---------------------------------- | --------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not published | Not offered | Offered | | Store and manage video files | Offered | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered | Offered | Offered | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Offered | Offered | Offered | | AI visual search in images | Offered | Offered | Offered, preview feature | | AI visual search in video (find by appearance, objects, scenes) | Offered | Offered | Offered, preview feature | | Search at the clip level inside a video | Not published | Offered | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Offered | Not published | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Not published | Offered | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Offered on a higher-tier plan only | Offered | | Review and approval workflows | Offered | Offered on a higher-tier plan only | Not offered | | Shareable links for assets | Offered | Offered | Offered | | Branded portals for teams and partners | Offered | Offered | Not offered | | Brand guidelines hub | Not published | Offered | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Offered on a higher-tier plan only | Not published | Offered | | Asset usage and engagement reporting | Offered | Offered | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Offered | Offered | Offered | | Single sign-on | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Not published | | Published security certifications | Offered | Offered | Not published | | **Pricing and Setup** | | | | | Published pricing | Offered | Not offered | Offered | | No per-seat pricing | Offered | Offered | Offered | | Free trial | Offered | Not published | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan only ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library for paid social ad teams. - **Clip-level search** Find the exact moment inside a video (preview) - **Ad tags** Tag clips by creator, angle, persona and emotion - **Free Meta analytics** See ad performance next to the creative - **Claude plugin** Get clip-matched briefs in one prompt ## Frequently Asked Questions ### #### How much do Air and Canto cost? Air lists a free plan and Business at $900 a month billed annually. Canto publishes no prices; it has five plans, from DAM Essentials to DAM Brand Suite. Recharm's AI plan is $299 a month, unlimited users. ### #### How do Air and Canto handle video? Both search inside video. Air searches by dialogue and scenes. Canto uses frame-level analysis to find and download the exact clip. Recharm's clip-level search is in preview. ### #### Do Air and Canto offer approval workflows? Yes, both do. Air has structured approvals. Canto's Approval Hub adds reviewers, due dates and version compare on DAM Brand Suite. Recharm does not offer approvals. ### #### Do Air and Canto connect to Claude and AI tools? Both do. Air's MCP server is on Business and Enterprise, and Canto MCP works with Claude from DAM Plus. Recharm has a Claude plugin for clip-matched briefs. ### #### Do Air, Canto and Recharm offer a free trial? Air has a free plan with no time limit. Canto publishes no free trial; buyers request pricing or a demo. Recharm offers a 14-day free trial. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. [Start 14-day free trial](https://www.recharm.com/get-started) or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)