--- title: "Air vs Brandfolder: Creative Platform vs Brand DAM" description: "Compare Air and Brandfolder on libraries, approvals, integrations and security, plus how Recharm handles videos and images." url: https://www.recharm.com/compare/air-vs-brandfolder --- # AIR VS BRANDFOLDER: Reuse Beats Reshoot. _Pick a Library Built for It._ How Air and Brandfolder compare for videos and images, and where Recharm fits. [Start 14 days free trial](https://www.recharm.com/get-started) ## Air vs Brandfolder at a Glance Both give teams a shared library with approvals and portals. The main difference is keeping video, images and design files in one library with Air, and brand portals and guidelines with Brandfolder. - **Air** keeps video, images and design files in one library, with AI editing in Canvas. - **Brandfolder** pairs a brand-asset library with portals, Brandguide and approvals. - **Recharm** is $299 a month with unlimited users, and uses AI tagging, visual search and clip cutting to surface the right moment. Search and clips are in preview. ## Air vs Brandfolder Comparison Table | Criterion | Air | Brandfolder | Recharm | | --------------------------------------------------------------- | ---------------------------------- | ---------------------------------- | ------------------------------------------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not published | Not offered | Offered | | Store and manage video files | Offered | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Offered | Offered on a higher-tier plan only | Offered | | AI visual search in images | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | AI visual search in video (find by appearance, objects, scenes) | Offered | Not published | Offered, preview feature | | Search at the clip level inside a video | Not published | Not published | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Offered | Offered | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Not published | Not published | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Offered | Coming soon | | Review and approval workflows | Offered | Offered | Not offered | | Shareable links for assets | Offered | Offered | Offered | | Branded portals for teams and partners | Offered | Offered | Not offered | | Brand guidelines hub | Not published | Offered | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Offered on a higher-tier plan only | Not published | Offered | | Asset usage and engagement reporting | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Offered on a higher-tier plan only | Not published | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Offered | Offered | Offered | | Single sign-on | Offered on a higher-tier plan only | Offered on a higher-tier plan only | Not published | | Published security certifications | Offered | Not published | Not published | | **Pricing and Setup** | | | | | Published pricing | Offered | Not offered | Offered | | No per-seat pricing | Offered | Not published | Offered | | Free trial | Offered | Not published | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan or paid add-on only - Coming soon ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library built to find the right clip fast. - **AI tagging** Tag videos automatically, and sort images with the AI image add-on (preview) - **AI visual search** Find footage by what's in the frame (preview) - **Clip cutting** Cut videos into clips to find the exact moment (preview) - **Claude plugin** Turn your library into creative briefs and videos with Claude ## Frequently Asked Questions ### #### What are Air and Brandfolder each built for? Air focuses on keeping video, images and design files in one library, and Brandfolder on brand portals and guidelines. Recharm centers on video, cutting it into clips you can tag and search (search and clips in preview). ### #### How do Air and Brandfolder handle video? Both handle video. Air adds timestamp comments, and Brandfolder adds Video AI with auto-tags and transcription on Premium. Recharm adds clip cutting, so you can search for the exact moment (in preview). ### #### Do Air and Brandfolder offer approval workflows? Yes, both do. Air has structured approvals. Brandfolder has asset approvals with comments and annotations. Recharm has no approval workflow, so teams track approvals outside the library. ### #### Do Air and Brandfolder connect to Claude and AI tools? Air has an MCP server on Business and Enterprise. Brandfolder lists no Claude or MCP link. Recharm also has a Claude plugin that builds creative briefs and videos from your library. ### #### Do Air, Brandfolder and Recharm offer a free trial? Air has a free plan with no time limit. Brandfolder lists no free trial and routes buyers to a demo. Recharm offers a 14-day free trial. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)