--- title: "Adobe DAM vs Air: Enterprise DAM vs Creative Platform" description: "Compare Adobe DAM and Air on libraries, approvals, integrations and security, plus how Recharm handles videos and images." url: https://www.recharm.com/compare/adobe-dam-vs-air --- # ADOBE DAM VS AIR: Enterprise Scale Is Impressive. _Finding One Clip Should Be Simple._ How Adobe DAM and Air compare for videos and images, and where Recharm fits. [Start 14 days free trial](https://www.recharm.com/get-started) ## Adobe DAM vs Air at a Glance Adobe DAM and Air both offer approvals and portals. Adobe DAM is built around enterprise governance and rights, while Air is built around keeping video, images and design files in one library. - **Adobe DAM** is Adobe Experience Manager Assets, an enterprise DAM with rights management, approval workflows and Content Hub. - **Air** keeps video, images and design files in one library, with AI editing in Canvas. - **Recharm** is $299 a month with unlimited users, and uses AI tagging, visual search and clip cutting to surface the right moment. Search and clips are in preview. ## Adobe DAM vs Air Comparison Table | Criterion | Adobe DAM | Air | Recharm | | --------------------------------------------------------------- | ------------- | ---------------------------------- | ------------------------------------------------------------- | | **Core File and Video Management** | | | | | Purpose-built for ad creative organization | Not offered | Not published | Offered | | Store and manage video files | Not published | Offered | Offered | | Create modular video clips | Not published | Not published | Offered, preview feature | | Categorize videos by scene | Not published | Not published | Offered, preview feature | | Categorize images by theme | Offered | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | Auto-sync with Google Drive, Dropbox and Frame.io | Not published | Not published | Offered | | **Search and Discovery** | | | | | Keyword and metadata search | Offered | Offered | Offered | | Transcript search (find by spoken words) | Not published | Offered | Offered | | AI visual search in images | Not published | Offered | Offered, preview feature on a higher-tier plan or paid add-on | | AI visual search in video (find by appearance, objects, scenes) | Not published | Offered | Offered, preview feature | | Search at the clip level inside a video | Not published | Not published | Offered, preview feature | | **Organization and Collaboration** | | | | | Tags, metadata and duplicate detection | Offered | Offered | Offered | | Collections and boards for grouping assets | Not published | Offered | Offered | | Deep links to specific clips or moments | Not published | Not published | Offered | | Usage rights tracking | Offered | Not published | Offered on the Managed plan | | Commenting and feedback on assets | Offered | Offered | Coming soon | | Review and approval workflows | Offered | Offered | Not offered | | Shareable links for assets | Not published | Offered | Offered | | Branded portals for teams and partners | Offered | Offered | Not offered | | Brand guidelines hub | Not published | Not published | Not offered | | Integrations with creative tools and CMS | Offered | Offered | Offered | | **Creative Analytics** | | | | | Ad performance metrics next to the creative | Not published | Offered on a higher-tier plan only | Offered | | Asset usage and engagement reporting | Offered | Offered on a higher-tier plan only | Not published | | **Built for Ads and Claude** | | | | | Ad-specific tags (angle, persona, problem, emotion) | Not published | Not published | Offered | | Creative briefs | Not published | Not published | Offered | | Connects to Claude (plugin or MCP server) | Not published | Offered on a higher-tier plan only | Offered | | Claude builds creative briefs from your library | Not published | Not published | Offered | | Claude makes ads and videos from your library | Not published | Not published | Offered | | **Managed Services** | | | | | Done-for-you tagging by creator and product | Not published | Not published | Offered | | Custom A-roll and B-roll splicing | Not published | Not published | Offered | | Re-organization as needs evolve | Not published | Not published | Offered | | **Governance and Security** | | | | | Role-based access and permissions | Offered | Offered | Offered | | Single sign-on | Not published | Offered on a higher-tier plan only | Not published | | Published security certifications | Not published | Offered | Not published | | **Pricing and Setup** | | | | | Published pricing | Not offered | Offered | Offered | | No per-seat pricing | Not published | Offered | Offered | | Free trial | Not published | Offered | Offered | - Offered - Not offered - Not published on the vendor's site - Preview feature - Managed plan - Higher-tier plan or paid add-on only - Coming soon ## Videos and Images Deserve a DAM of Their Own. _Meet Recharm._ Recharm is a video-first asset library built to find the right clip fast. - **AI tagging** Tag videos automatically, and sort images with the AI image add-on (preview) - **AI visual search** Find footage by what's in the frame (preview) - **Clip cutting** Cut videos into clips to find the exact moment (preview) - **Claude plugin** Turn your library into creative briefs and videos with Claude ## Frequently Asked Questions ### #### What are Adobe DAM and Air each built for? Adobe DAM focuses on enterprise governance and rights, and Air on keeping video, images and design files in one library. Recharm centers on video, cutting it into clips you can tag and search (search and clips in preview). ### #### How do Adobe DAM and Air handle video? Air stores and shares video. Adobe DAM publishes no video clip or scene tools, and Air adds timestamp comments. Recharm cuts videos into clips so you can find the exact moment (in preview). ### #### Do Adobe DAM and Air offer approval workflows? Yes, both do. Adobe DAM has approval workflows with version compare. Air has structured approvals. Recharm does not offer approvals, so teams record them outside the library. ### #### Do Adobe DAM and Air connect to Claude and AI tools? Adobe DAM lists no Claude or MCP link. Air has an MCP server on Business and Enterprise. With Recharm's Claude plugin, you can build creative briefs and videos from your library. ### #### Do Adobe DAM, Air and Recharm offer a free trial? Adobe DAM lists no free trial and routes buyers to a demo. Air has a free plan with no time limit. Recharm offers a 14-day free trial. ## Start with _Your Own Footage_ Import a folder of raw footage and see the difference clip-level search makes. or explore Recharm’s [features](https://www.recharm.com/features) and [pricing](https://www.recharm.com/pricing)