---
title: "How Recharm helped Little Spoon"
description: "Discover How Little Spoon Amplified TikTok Content by 200% with Recharm"
url: https://www.recharm.com/case-studies/littlespoon
---

Little Spoon

# How Little Spoon amplified TikTok content by 200% with Recharm

Featuring Catherine Shanahan **Catherine Shanahan** Brand Marketing Manager

Little Spoon baby food cups and supplement packets with fresh fruit

**2x** Increase in creative volume

**4x** Winning ads

**6x** More iterations

## Background

Catherine Shanahan has advanced through several roles since joining Little Spoon, a leading provider of healthy meals for children, from intern all the way to Marketing Manager for Brand + Performance Creative.

Catherine utilized Recharm to transform Little Spoon’s video content strategy.

Recharm empowered her to repurpose and iterate on existing video assets, enabling her to take on new responsibilities and enhance her creative capabilities, significantly increasing the efficiency and value of their content.

> “Before Recharm, we relied on a range of organizational tools to manage assets and expiration dates of content. Recharm streamlines that work dramatically and makes it easy for anyone to find relevant clips for our content.”

## Challenges

Catherine, previously in a Lifecycle Marketing role at Little Spoon, saw they were using an ad agency for a portion of their growth marketing but decided to play a major role in the transition to owning all of their paid media in-house.

The team was seeking an efficient resource solution for creating and managing video content to enable quick iteration and production of new assets.

Recharm offered a way to streamline video content and minimize content in disparate locations.

Catherine saw an opportunity to improve efficiency for how **Little Spoon** _was finding and utilizing existing content._

Enter Recharm!

## Solutions

Recharm empowered Little Spoon’s team to create new ads more efficiently. By [organizing their video assets](https://www.recharm.com/features/footage-organization) into an accessible library, Recharm increased the volume of TikTok videos that Little Spoon could test both there and on Meta.

Recharm enabled Catherine to [repurpose and iterate on content](https://www.recharm.com/blog/repurposing-video-content), producing 15-20 additional videos monthly. Now, Recharm accounts for a strong sampling of brand video content and enables simple versioning for sale periods.

Consequently, Little Spoon achieved a 4x increase in winning TikTok ads which were then repurposed to Meta.

Recharm reduced reliance on external agencies, saving costs while boosting in-house ad production. Catherine credits her team, and the brand itself for having great products and customers who love them enough to make content!

In their words

> “Recharm really empowered me to be able to take on a new responsibility and role and challenge myself in a completely different sphere of marketing and a different channel that I did not have previous context into. It's really given me the ability to win and make myself an asset on the team in a new way, which has been awesome.”

Catherine Shanahan **Catherine Shanahan** Brand Marketing Manager

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## Your footage can _work this hard too._

[Start 14-day free trial](https://www.recharm.com/get-started)